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Honda's Acura NSX masterstroke: building the factory in Ohio

When Honda announced it was going to build its NSX supercar in Ohio instead of Japan, it caught everybody in the industry by surprise. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Now Honda has a supercar production facility in rural Ohio that would be the envy of any Formula One team. The people at Honda call it the PMC, but its official name is the Performance Manufacturing Center. It's a building that started out as a shipping facility for suppliers, but Honda invested $70 million to transform it into a showcase facility that will build the NSX. Honda benchmarked the assembly operations at Ferrari, Lamborghini, McLaren, and Bentley before work began on its facility. The 200,000 square-foot building will also double as a customer reception center – Honda will open the doors for customers to come see their car being built. It's also going to offer them high-speed test drives at the gigantic Transportation Research Center just down the road. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Inside, the layout is wide open and well lit. There are no stripes or lines on the floor and none of the different departments are walled off. This creates a more welcoming appearance and lets you get a comprehensive view of the entire process at a glance. And with an eye towards future lessons learned, most of the equipment is of a modular design that can be easily reconfigured or moved. The body shop and paint shop are enclosed by glass walls so that anyone can see what's going on inside. And while you'll see some automation here and there, the idea was to achieve a blend between man and machine, not to try and automate everything. This is a low-volume facility with production targeted at only eight to ten cars a day. The plant runs four days a week with one ten-hour shift. Don't expect to see rows of new NSXs parked on any dealer's lot. The car will only be built to order. Honda is obsessed with ensuring the NSX is built to the most exacting quality standards. The plant people pored over the JD Power Appeal study to determine what supercar customers care about the most, then looked at which aspects of that directly tie into manufacturing. They developed their quality control strategy with three goals in mind. First, they wanted to build everything right the first time with no adjustments.

2022 Acura RDX pricing starts at $40,345, a $900 increase

Acura showed us the quieter, more featured, and better handling 2022 RDX five-seater crossover in September. With the model expected to drive onto dealer lots in about two weeks, it's time for pricing. The base price for a front-wheel drive RDX goes up by $900 to $40,345 after the $1,045 destination charge. Be warned, that price is only for a Lunar Silver RDX; the four other colors possible on the base trim cost $500, and the three pearlescent hues require both the $2,650 Technology Package and the $3,000 Advance Package. MSRPs for the entire 2022 RDX range are: RDX FWD: $40,345 RDX FWD with Technology Package: $42,995 RDX FWD A-Spec with Technology Package: $45,995 RDX SH-AWD with Advance Package: $50,345 RDX SH-AWD A-Spec with Advance Package: $52,345 RDX SH-AWD PMC Edition: $55,295 As indicated on Acura's pricing sheet, adding SH-AWD to the three front-wheel-drive models requires $2,200. Fyi, the RDX configurator on Acura's web site displays the price for SH-AWD as $2,000, but the summary actually adds the correct $2,200 figure to the tally.   Every RDX next year will be quieter thanks to a retuned Active Sound Control system and, as part of the MDX-inspired redesign, new front fender liners that reduce road noise. The new Technology Package cuts even more cacophony thanks to thicker carpet, acoustic glass in the front doors, more sound insulation throughout the cabin, plus it throws in features like perforated sport seats, 12-speaker ELS audio, parking sensors front and rear, swankier 19-inch wheels, and a rear camera washer. The A-Spec Package takes the rims up to 20 inches, and bundles gear like LED fog lights, heated front seats, a flat-bottom steering wheel, and 16-speaker ELS audio. For 2022, Acura will finally let customers combine the A-Spec with the Advance Package. The latter kit piles on even more sound deadening material, acoustic glass for the rear windows, plus bits like a heated steering wheel and rear seats, a hands-free tailgate, and adaptive dampers. Those dampers are drop wheel size back down to 19 inches, though. The 2022 RDX can be pre-ordered now, examples will be in showrooms come November 2. Related Video:

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.