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Volvo studying test of electric roads in Sweden

Volvo already announced the results of a study of wireless charging using a stationary C30, and now it's embarking on a more ambitious study of wireless charging involving moving city buses. Next year, in conjunction with the Swedish Transport Association, Volvo will build a section of electric road up to 500 meters long that would use inductive charging to refill the batteries while the bus drives over it.
Right now, the company's Hyper Bus diesel hybrid has to stop to plug in and charge at the end of its route. The company is looking for a way to keep buses in service while being able to run on electric power for greater lengths of time. The new line used for the study will be called ElectriCity, and will come online in central Gothenburg sometime in 2015. There's a press release below with more information.

Volvo Concept XC Coupe does the full monte ahead of Detroit debut [w/video]

When the doors open at the Cobo Center next week for the 2014 Detroit Auto Show, Volvo will lift the veil on its new Concept XC Coupe. But you don't have to even wait that long. A set of images leaked out yesterday to accompany a teaser video released by Volvo, but now the Swedish automaker has revealed the full thing.
The second of three new concept cars aiming to show the way forward for the brand, the Concept XC Coupe follows the Concept Coupe revealed last September. Based on Volvo's Scalable Product Architecture, the Concept XC Coupe is expected to preview the next-generation XC90 crossover, but with two fewer doors and a four-seat cabin.
With orange details, matte rubber moldings and underbody skid plates, the design is said to have been inspired by outdoor equipment manufacturer POC - naturally also based in Sweden - whose products are favored by extreme athletes around the world. It rides on 21-inch wheels and incorporates T-shaped DRL headlights, with distinctive tail-lights earmarked to make their way onto the next generation of production Volvos.

Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.