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Volvo C40 Luggage Test: How much cargo space?

The Volvo C40 is the chopped-roof "coupe" version of the Volvo XC40, albeit without the internal combustion powertrain options. It's Recharge or nothing. As an electric vehicle, the C40 (or EC40 as it's apparently being renamed) is quite agreeable, with ample range and performance, plus a refined driving experience indicative of a Volvo that is quite clearly more sophisticated than the Hyundais, Kias and Volkswagens of the world. The interior up front is highly functional, too, with clever storage and good tech. Oh, and the gray wool upholstery is just beautiful.  But good grief, is the rear visibility atrocious. The back window is comparable to a pillbox and the blind spot is enormous. Worse, the various cameras supposedly on board to counter those flaws are just not effective. The rearview camera is mounted so low that its field of view is poor. The rearview camera mirror is susceptible to water droplets and condensation, and worse, the mirror housing is effectively pointed at the ceiling. That ceiling is glass and there is no shade. Ergo, if the sun is behind you, the amount of glare on the mirror renders it unviewable. If the roof is covered in condensation and the sun is behind you, there might as well be a brick mounted to the ceiling.  OK, I've gone off the rails here, but I just had to get that off my chest. The XC40 Recharge (or EX40 as it'll be called in the future), didn't have that problem, and I'm sure this isn't exactly a spoiler, it has a more usable cargo area, too.  Just in case it's not obvious, the C40/EC40 and XC40/EX40 is on the right. I'm done doing that / business, so I'm just going to make this future-proof from here on out. Volvo's specs say the EC40 has 17.3 cubic-feet of cargo space and specifically indicates that includes the underfloor storage area. When seemingly using that same measurement, the EX40 has 20.4. Honestly, I have no idea how that equates to the typically reported cubic-foot volume number of other manufacturers, but as a point of reference to each other, I'm going with those figures.  Both have an underfloor storage area, including a lid that cleverly props itself up so you can divide the cargo area for the purposes of keeping smaller items in place. There's also two little tabs that stick up specifically intended to loop grocery bags onto.  Now, I wrote off this area in the XC40 luggage test since it wasn't big enough to hold the smallest (fancy) bag, shown above in blue.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo Concept XC Coupe does the full monte ahead of Detroit debut [w/video]

When the doors open at the Cobo Center next week for the 2014 Detroit Auto Show, Volvo will lift the veil on its new Concept XC Coupe. But you don't have to even wait that long. A set of images leaked out yesterday to accompany a teaser video released by Volvo, but now the Swedish automaker has revealed the full thing.
The second of three new concept cars aiming to show the way forward for the brand, the Concept XC Coupe follows the Concept Coupe revealed last September. Based on Volvo's Scalable Product Architecture, the Concept XC Coupe is expected to preview the next-generation XC90 crossover, but with two fewer doors and a four-seat cabin.
With orange details, matte rubber moldings and underbody skid plates, the design is said to have been inspired by outdoor equipment manufacturer POC - naturally also based in Sweden - whose products are favored by extreme athletes around the world. It rides on 21-inch wheels and incorporates T-shaped DRL headlights, with distinctive tail-lights earmarked to make their way onto the next generation of production Volvos.