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Volvo Cars, Northvolt to build battery plant with 3,000 jobs

Northvolt's new facility in Skelleftea, Sweden.   STOCKHOLM — Automaker Volvo Cars and battery manufacturer Northvolt will build their joint battery plant in Gothenburg, western Sweden, the two companies said on Friday. The new 50-gigawatt-hour (GWh) plant will create up to 3,000 jobs and make battery cells specifically developed for use in pure electric Volvo and Polestar cars, the Sweden-based companies said. Operations will begin in 2025. The two companies said last year they would form a joint venture to develop batteries, including setting up a gigafactory for production and a research and development centre, a total investment of about 30 billion crowns ($3.3 billion). Northvolt and Volvo said former Tesla executive Adrian Clarke had been appointed to lead the production company. "He comes with a long experience from Tesla as well as around how to build these type of factories," Northvolt CEO Peter Carlsson, who also previously worked for Tesla, told Reuters. Volvo Cars head of engineering and operations, Javier Varela, said access to fossil-free energy, skills and infrastructure had been factors for choosing Gothenburg, Volvo's hometown. Competition for talent is fierce, with most battery engineers based in Asia. Tesla and Asian companies such as LG and Samsung SDI are also setting up factories in Europe. Northvolt's gigafactory in the Swedish town of Skelleftea assembled its first battery cell at the end of December, making it the first European company to design and manufacture a battery in Europe. Carlsson said it was running as planned, although he said global supply-chain problems, semiconductor shortages and the COVID-19 had made it more of a challenge. "It has not been the easiest of times," he said. Volvo Cars, majority owned by China's Geely Holding, aims to sell 50% pure electric cars by the middle of this decade and fully electric cars only by 2030. Northvolt, whose biggest shareholder is Volkswagen, has so far receive more than $30 billion worth of contracts from customers such as BMW, Fluence, Scania, Volkswagen, Volvo Cars and Polestar.  

Celebrate Volvo's 89th birthday with some neat facts

Volvo, arguably Sweden's best-known non-ABBA export, will celebrate the big 9-0 next year. The company has always operated somewhat under the radar, but it has its share of stories to tell despite an image formed by decades of solid, safe, and sensible cars. To celebrate the occasion, here are five lesser-known facts about Sweden's last remaining car brand. 1. It opened North America's first foreign car plant. Idyllic Halifax was a small fishing city of about a quarter-million in the early 1960s when Volvo arrived and became the first import brand to build cars en masse in North America. American consumers on the East Coast developed a fondness for the Volvo Amazon line in the late 1950s, leading Volvo to seek out a plant in the Americas. Halifax ponied up incentives, allowing Volvo to take advantage of a pact eliminating tariffs on cars built and exported between the United States and Canada. Volvo built cars there until the end of 1998, when it said its facility was no longer viable compared to larger factories in Europe. That brings us to The Netherlands, where Volvo bought a quirky, innovative automaker that once sold a car called the Daffodil (which was actually its luxury model). 2. You can thank Volvo for CVTs – even though it doesn't use them. Volvo wasn't interested in picking flowers. It wanted the automotive arm of truck manufacturer DAF, which would include its assembly plant, its Renault engines, and the first mainstream application of the CVT gearbox. Volvo acquired DAF's car business over the course of a few years in the early 1970s and, in typical Volvo safety-oriented style, it slapped big bumpers and head restraints on the little DAF 66 and rebadged it as the Volvo 66. The Dutch assembly plant would grow to include a partnership with Mitsubishi in the early '90s. Today, it operates as NedCar and builds Mini Coopers for BMW. Volvo is no longer involved in NedCar or DAF (which sold its CVT division to Bosch, by the way), but its acquisition of DAF helped ensure the success of CVTs. Ironically, even though Volvo's investment helped make CVTs mainstream, the Swedish automaker's affair with them was brief, and today it utilizes only conventional automatics. 3. The Swedish carmakers were pals. Over its 89 years, Volvo has been closely connected to a number of automakers – most notably Ford, which ran the company for a decade, and its current owner Geely. But Volvo is most closely linked to its longtime competitor, Saab.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.