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Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2025 Volvo EX30 revealed: quick, cute EV at $36K

MILAN — The Volvo EX30 seems like a relatively straightforward EV. But dig a little deeper and you'll find this electric crossover is kind of a big deal. Making its debut in Milan, Italy, on Wednesday, the 2025 EX30 is Volvo's smallest SUV, yet it's also the company's quickest production car ever — by a long shot. Priced from $36,145 including an $1,195 destination charge, the EX30 will be the least expensive model in Volvo's U.S. lineup when it arrives next year. It'll even spawn Volvo's first fully electric Cross Country offering, which we can't wait to see. The EX30's styling cues are pulled straight from the larger EX90 electric SUV, giving it a tough-li'l-guy vibe that's both cute and purposeful. I love the pronounced wheel arches and the two-tone look. You can totally see how, with more ground clearance and some cladding, this EV will easily morph into the EX30 Cross Country that's coming next year. At 166.7 inches long, 72.3 inches wide and 61.1 inches tall, the EX30 is seriously small — about the same size as a Hyundai Kona — giving it a healthy amount of daylight from Volvo's larger, more expensive XC40 Recharge. The upright dimensions will no doubt help with headroom for front and rear passengers, and Volvo says there's 31.9 cubic feet of cargo space, which is good but not great for this class. Step inside the EX30 and the first thing you'll notice is that the SUV's digital real estate is limited to a single central screen, powered by Google software. Absolutely everything looks to be buried in the screen — except for things like the wiper controls, thank goodness — but I'm hopeful that Volvo learned from Tesla's mistakes and keeps the control layout relatively simple. There seems to be a fixed row of climate control icons along the bottom of the vertical display, at least. Five different ambient lighting themes will be offered, which shift in color, "adding a sense of calm," according to Volvo. In typical Scandinavian fashion, the EX30's cabin is super handsome, crafted with sustainable materials that look and feel premium. When it arrives in the U.S., the EX30 will be offered with two powertrain options, both of which rely on a 69-kilowatt-hour cobalt-lithium-manganese-nickel composite battery, 64 kWh of which is usable. The base model, called Single Motor Extended Range, will have a rear-wheel-drive layout and produce 268 horsepower and 253 pound-feet of torque. Volvo expects this version to have a range of 275 miles on the U.S.

Honda, Volvo, Lincoln are North American Car, Utility and Truck of the Year

The Detroit Auto Show has officially kicked off, as it always does, with the announcement of the North American Car, Utility Vehicle and Truck of the Year winners. For 2018, those are the Honda Accord, Volvo XC60 and Lincoln Navigator, respectively. The Honda Accord beat out two other finalists, the Toyota Camry and the new Kia Stinger. The Accord stood out for its styling, drivability and standard equipment. The Volvo XC60 came out ahead of the Alfa Romeo Stelvio and Honda Odyssey minivan. It was chosen for its luxury, ride and value when equipped well. The Lincoln Navigator, a heavily updated model that remained true to the concept car on which it was based, beat the Ford Expedition, as well as the only pickup in the list, the Chevrolet Colorado ZR2 (which was a finalist for Autoblog's own Technology of the Year Award). NACTOY juror Ron Sessions complimented the "more dramatic update" compared to the Expedition. "With its design now aligned with the Continental, the Navigator becomes an even more important image — and the profit-maker for Lincoln," he said. The NACTOY Awards have been around since 1994. A panel of 60 judges, all automotive journalists, whittle the list down to three finalists in each category before announcing the winners in January. The Utility Vehicle category was added for 2017. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Honda Accord Touring 2.0T View 106 Photos Related Gallery 2018 Volvo XC60: First Drive View 22 Photos Related Gallery 2018 Lincoln Navigator: First Drive View 53 Photos News Source: NACTOY Auto News Detroit Auto Show Honda Lincoln Volvo Truck Crossover SUV Luxury Sedan 2018 detroit auto show north american car of the year NACTOY north american truck utility of the year