2008 Volvo Xc90 3.2 on 2040-cars

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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

How Norway became a world leader in EV sales, and where it goes from here

OSLO, Norway — A silent revolution has transformed driving in Norway. Eerily quiet vehicles are ubiquitous on the fjord-side roads and mountain passes of this wealthy European nation of 5.3 million. Some 30 percent of all new cars sport plug-in cables rather than gasoline tanks, compared with 2 percent across Europe overall and 1-2 percent in the U.S. As countries around the world — including China, the world's biggest auto market — try to encourage more people to buy electric cars to fight climate change, Norway's success has one key driver: the government. It offered big subsidies and perks that it is now due to phase out, but only so long as electric cars remain attractive to buy compared with traditional ones. "It should always be cheaper to have a zero emissions car than a regular car," says Climate and Environment Minister Ola Elvestuen, who helped push through a commitment to have only zero-emissions cars sold in Norway by 2025. The plan supports Norway's CO2 reduction targets under the 2015 Paris climate accord. To help sales, the Norwegian government waived hefty vehicle import duties and registration and sales taxes for buyers of electric cars. Owners don't have to pay road tolls, and get free use of ferries and bus lanes in congested city centers. These perks are being phased out in 2021, though any road tolls and fees would be limited to half of what gasoline car owners must pay. Gradually, subsidies for electric cars will be replaced by higher taxes on traditional cars. Registration tax on new cars is paid on a sliding scale with a premium for the amount of emissions produced. Elvestuen pledges that the incentives for electric vehicles will be adjusted in such a way that it does not scupper the 2025 target. "What is important is that our aim is not just to give incentives," he says. "It is that we are taxing emissions from regular cars." Using taxes to encourage consumers to shift to cleaner energy can be tricky for a government — protests have erupted in France over a fuel tax that hurt the livelihood of poorer families, especially in rural areas where driving is often the only means of transportation. In the U.S, some would like to see the tax credit on EVs and hybrids eliminated while others would extend it. In this sense, Norway is an outlier. The country is very wealthy after exporting for decades the kind of fossil fuels the world is trying to wean itself off of. Incomes are higher than the rest of Europe, as are prices.

New electric Volvo crossover on the way, to be built in the U.S.

Automotive News reports that Volvo has a new electric crossover coming, the intel relayed by "two sources familiar with the plans." Said to be codenamed V546 at the moment, the new product is said to slot in between the XC60 and XC90. If size is a factor in its tweener placement, the XC60 is 185 inches long, the XC90 195 inches long, so the V546 could be about the length of the 189-inch Ford Edge. The sources claim it will ride on a new electric platform, which could be SPA2 bones that will support the coming electric XC90 and that the Concept Recharge electric crossover study (pictured) sits on. The Swedish automaker debuted the Concept Recharge in June last year as a template of future styling cues, sustainable materials, and advanced infotainment and autonomous technology. The AN piece says we'll see that some design and tech transfer into the V546. Out of a global production of about 100,000 units, 40% will be allotted to Volvo's plant in Ridgeville, South Carolina, to serve the North American market, starting in early 2025. That leaves an available capacity of 110,000 units out of the plant's 150,000-unit annual cap. The four-year-old plant builds just the S60 sedan at the moment — turning out roughly 23,000 units last year — but is transitioning to an all-EV assembly operation. Before the V546 arrives in three years, the Ridgeville facility will add the battery-electric version of the next-generation XC90, thought to be called the Embla, and the battery-electric Polestar 3, both hitting the market in 2023. Volvo Cars CEO Hakan Samuelsson has said Ridgeville will "be the only plant in the [Volvo Cars Group] which only makes full-electric cars."  And although it's fallen off the radar, we're still anticipating the new flagship XC100 to debut in 2023 as well. AN's Future Product Pipeline says the top model will come in six- and seven-seat layouts akin to what BMW and Range Rover do, with the six-seater bolting up captain's chairs in the second row. Ridgeville also gets the nod for this one, production said to begin in early 2023.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 C40 Recharge crossover