2003 Volvo Xc90 2.5t on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Sunday Drive: Volvo hits a crossover home run, and people still love sports cars

Looking back at the week that just was clearly tells us at least three things. First, crossovers don't have to be boring. Second, people still love sports cars, from the attainable (Audi TT RS) to the fanciful (Mercedes-AMG GT C). And finally, the traditional German trio of premium luxury brands had better not rest on their laurels, because credible challengers are coming in from every direction. The biggest reveal of the week, at least judging by the interest of Autoblog readers, was the Volvo XC40. Not only is the little 'ute a looker, it introduces some innovative new buying/leasing schemes designed to appeal to an audience accustomed to trading in and trading up every couple of years. Think of Volvo's flat-fee lease as you would a smartphone contract, and you'll be on the right track. Genesis looks to have a hit on its hands in the form of the G70 sport sedan. We took a Korean-spec model for a spin and found a lot to like about the upstart contender. We can't wait to sample one here in the United States to see how it stacks up against the Audi A4, BMW 3 Series, and Mercedes-Benz C-Class. In other news, we're still really excited to see a production Ford Ranger Raptor. But if you just can't wait for the official reveal — it's OK, neither can we — take a look at the renderings in our post down below. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. Volvo XC40 revealed | Crossover at the crossroads of style and substance 3 ways the Volvo XC40 is a game-changer Genesis G70 First Drive | An arrow to the heart of the Germans 2018 Audi TT RS Drivers' Notes | Five pots of turbocharged honey 2018 Mercedes-AMG GT C Quick Spin | This is the AMG GT you want The Ford Ranger Raptor is real, and this is what it might look like

Volvo debuts new Drive-E four-cylinder engines

Volvo is introducing a new engine family based on its new Drive-E philosophy, which encompasses "all innovations made to reduce the impact on the environment," the automaker says. Less cylinders allows for less environmental impact, so the new engines are all four-pots. They also were designed to pair easily with Volvo's upcoming hybrid drive system, which "will reach power figures in the V8 territory" and play a "dominant part of the top end of [Volvo's] range," says Derek Crabb, Vice President Powertrain Engineering. Volvo also says we can expect "power curves that give exciting drivability compared with engines with more cylinders."
Volvo says some versions of the engine were designed targeting best-in-class fuel economy. There are both gasoline and diesel options, but the latter of which isn't scheduled for US consumption. Instead, the US will be offered two states of tune of the gasoline Drive-E engine for front-wheel-drive vehicles. Some of Volvo's current all-wheel-drive powertrains will remain available in the US until the company has transitioned solely to the new, fuel-efficient inline-fours.