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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo planning an electric sedan prototype perhaps called ES90

The Automotive News future product pipeline indicates Volvo's planning to begin production of an electric version of the S90 sedan in late 2024, with sales to begin in 2025. The car is definitely coming, and could be here on the early side. Swedish outlet Teknikens Varld (translated) got eyes on a post from Volvo's internal website celebrating the completion of a verification prototype (VP) of a car internally called the V551, publicly expected to be the ES90. Workers at Geely's Cixi Assembly Plant south of Shanghai marked the arrival of the car in a photo under a banner reading, "Volvo Cars V551 First VP Car Celebration," in front of a vehicle covered by a tarp stamped with "Confidential Top Secret." We don't know the production model will be called ES90, but the naming scheme fits if using the EX90 as a guide. Volvo applied to trademark the name, the potential hitch being that Lexus has indicated its displeasure with Volvo putting an ES model on the market since Lexus has its long-lived ES-followed-by-a-number sedan.     Volvo documents leaked online last year point to a body sized between the short- and long-wheelbase versions of the gas-powered S90 (pictured above), sitting on the same SPA2 platform as the recently introduced EX90. Dimensions come in at 196.4 inches long, 76.6 inches wide, and 60.9 inches high on a 122-inch wheelbase. This would make it four inches shorter than the current S90 long-wheelbase, the only version sold anymore, 1.7 inches wider, and 3.2 inches taller, with a wheelbase 1.5 inches longer. If this is how it turns out for production, the ES90 will be 1.5 inches shorter than the EX90 but have a wheelbase 2.5 inches longer — a chauffeur special for the Chinese market, perhaps. A 111-kWh battery pack (107 kWh usable) would be the same spec that powers the EX90, the ES90 in rear-drive trim expected to be good for nearly 600 kilometers (373 miles) on China's CLTC vehicle regimen. We need clarity on other rumored specs like a powertrain making 455 horsepower and 523 pound-feet, a curb weight of 5,511 pounds for an RWD trim and 5,732 pounds for dual-motor AWD.

2021 Volvo V90 T6 Road Test | The best-kept secret

Against all odds and sales sense, the 2021 Volvo V90 is still kicking and available to order in the United States. Not only that, but Volvo gave it a mini mid-cycle update this year, altering the styling and adding more tech. It’s still disappointing that Volvo doesnÂ’t keep any V90s in stock at dealers, but it looks like the best way to sell a wagon in this country is to make it order-only like the Mercedes-AMG E 63 S or Audi RS6 Avant. Well, that, or lift it and apply body cladding as in the case of the V90's Cross Country sibling. Dealers do carry those. However, youÂ’ll be glad that you took the time to special order the non-lifted, uncladded V90. It's a design masterpiece; a full-size family vehicle that forces you to look back at it every time you walk away. Volvo hasnÂ’t struck out with a single design over the past few years, and this V90 is surely the brandÂ’s crowning achievement. Proportions, stance, lighting and wheels; all of it is pleasing to the eye. The hugely useful cargo area and big back seat just raise the bar even higher. That a vehicle can be as practical as this one is, handle like a car and still look this good just makes it even more appealing. This Volvo goes from point A to point B like a member of the Swedish royal family sweeping across a crowded ballroom centuries ago. Poised and elegant, the V90 silently wafts down the road riding on a pillowy air suspension. ThereÂ’s no rush. Curious eyes turn to catch a glimpse of something they rarely see. Yet the V90 never demands anybody take notice with extravagant creases or a gaudy grille. It just exists in this glamorous state of purist wagon nirvana. Simplicity tends to breed the most appealing car designs, but labeling the V90 as simplistic would be a misnomer. This Inscription trim V90 is adorned with just the right amount of shiny chrome, highlighting the sharp styling and drawing the eye downward. VolvoÂ’s updates serve to smooth out the front and rear fascias even further, going so far as to delete the rear exhaust outlet in the bumper in favor of an invisible under-car exit. It suits the wagonÂ’s attitude and also serves to prepare our eyes for an electric future. A new and much more intricate rear LED taillight design animates a friendly “hello” from bottom-to-top at the press of the unlock button, or top-to-bottom for “goodbye.” The new 20-inch wheel design completes the picture with a striking bright and dark two-tone finish.