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Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Tesla poaches Volvo interior engineering boss Anders Bell

Tesla is the belle of both the eco-friendly and luxury balls. The company's Model S and Model X are status symbols, and benchmarks for the ability to blend both green credentials with performance and a luxury driving experience. That said, their cabins aren't necessarily deserving of those credentials. That's why this little news nugget is such a big deal for the California brand. Electrek reports that Tesla has poached Anders Bell from Volvo. Bell confirmed the move via his LinkedIn page. The (now former) head of interior engineering and senior director of engineering was responsible for the Swedish brand's raft of high-quality, beautifully crafted cabins. Doubtless Tesla wants a piece of the critical acclaim Volvo's received for the interior design and quality on its 90-series models – XC90, S90, and V90. The move is, at least based on Electrek's stalking of Bell's LinkedIn profile, a big loss for Volvo. Bell joined the Swedish brand fresh out of Halmstad College's engineering program in 1998 and has spent his entire career working for Gothenburg and its various owners. That included a nearly four-year stint in China after Geely bought Volvo from Ford, assisting with the Chinese launch of the XC60. Bell's listed his final project with his previous employer as "development, design, and release of Volvo interiors to be launched 2017-2018 and concept definitions of interiors 2019 and beyond." That means that while Bell started at Palo Alto this month, his impact at Volvo won't fade for several more years. Related Video: News Source: Electrek via Jalopnik Green Hirings/Firings/Layoffs Tesla Volvo volvo s90

Volvo C40 Luggage Test: How much cargo space?

The Volvo C40 is the chopped-roof "coupe" version of the Volvo XC40, albeit without the internal combustion powertrain options. It's Recharge or nothing. As an electric vehicle, the C40 (or EC40 as it's apparently being renamed) is quite agreeable, with ample range and performance, plus a refined driving experience indicative of a Volvo that is quite clearly more sophisticated than the Hyundais, Kias and Volkswagens of the world. The interior up front is highly functional, too, with clever storage and good tech. Oh, and the gray wool upholstery is just beautiful.  But good grief, is the rear visibility atrocious. The back window is comparable to a pillbox and the blind spot is enormous. Worse, the various cameras supposedly on board to counter those flaws are just not effective. The rearview camera is mounted so low that its field of view is poor. The rearview camera mirror is susceptible to water droplets and condensation, and worse, the mirror housing is effectively pointed at the ceiling. That ceiling is glass and there is no shade. Ergo, if the sun is behind you, the amount of glare on the mirror renders it unviewable. If the roof is covered in condensation and the sun is behind you, there might as well be a brick mounted to the ceiling.  OK, I've gone off the rails here, but I just had to get that off my chest. The XC40 Recharge (or EX40 as it'll be called in the future), didn't have that problem, and I'm sure this isn't exactly a spoiler, it has a more usable cargo area, too.  Just in case it's not obvious, the C40/EC40 and XC40/EX40 is on the right. I'm done doing that / business, so I'm just going to make this future-proof from here on out. Volvo's specs say the EC40 has 17.3 cubic-feet of cargo space and specifically indicates that includes the underfloor storage area. When seemingly using that same measurement, the EX40 has 20.4. Honestly, I have no idea how that equates to the typically reported cubic-foot volume number of other manufacturers, but as a point of reference to each other, I'm going with those figures.  Both have an underfloor storage area, including a lid that cleverly props itself up so you can divide the cargo area for the purposes of keeping smaller items in place. There's also two little tabs that stick up specifically intended to loop grocery bags onto.  Now, I wrote off this area in the XC40 luggage test since it wasn't big enough to hold the smallest (fancy) bag, shown above in blue.