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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Volvo Cars picks Ember Technologies chief Jim Rowan as new CEO

Jim Rowan (Reuters)   STOCKHOLM — Volvo Car Group has appointed Jim Rowan as new chief executive to succeed longtime CEO Hakan Samuelsson in March, it said on Tuesday. Rowan, currently CEO at U.S-based Ember Technologies, is taking over just months after Volvo wrapped up its initial public offering, the biggest in Europe last year. He will face the task of steering the carmaker towards its goal to sell 50% pure electric cars by the middle of this decade and electric cars only by 2030. "Volvo Cars is going through a rapid transformation of digitalization, which is why we wanted to bring in someone with global CEO experience from outside the automotive industry," Volvo Chairperson Eric Li said in a statement. Samuelsson joined Volvo's board in 2010 and has been CEO for almost 10 years, with his contract coming to an end this year. Before joining Ember in 2021, Rowan had been CEO of Dyson. Volvo, majority owned by China's Geely Holding, said Samuelsson will stay in his role until Rowan starts in March. Samuelsson will also leave the board, while continuing as chairman of electric vehicle maker Polestar. Polestar, in which Volvo owns 49%, aims to go public through a reverse merger with special-purpose acquisition company (SPAC) Gores Guggenheim. The deal is expected to close in the first half of 2022.  

Volvo Cars delays EX90 production

Sweden-based Volvo Cars has delayed the start of production of its new Volvo EX90 model for more software development and testing, it said on Thursday, sending its shares down 5%. The company now expects to start production of the fully electric SUV in the first half of 2024, it said in a statement. Volvo Cars, majority owned by China's Geely, unveiled the model late last year, expecting it to hit showrooms in early 2024. Production was previously planned to begin at the end of 2023, a Volvo Cars spokesperson said. He declined to say when the company now expects the model to reach showrooms. Related: How the new Volvo EX90 electric SUV adds revolution to the evolution Volvo EX90 order book closed due to 'tremendous reception' Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.