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Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Cyan Racing Volvo P1800 First Drive: The Swedish answer to Singer Porsche

There’s a good chance youÂ’ve never heard of Cyan Racing unless youÂ’re a fan of World Touring Car Championship racing. Its previous name might ring a bell, however: Polestar Racing. Before the performance road car side of its business was sold to Volvo, and therefore long before that business was in turn spun off into an electric car brand, Polestar developed and campaigned racecars. Now known as Cyan Racing, it has had quite the run of success, too, as theyÂ’re the reigning champions in the WTCC series with five titles so far. Somehow, they found the time to create something entirely different: the Volvo P1800 Cyan. As the name implies, itÂ’s based on the P1800 coupe that was produced from 1961 through 1973. Readers of a certain age will associate that car with Roger Moore as The Saint, before he became James Bond. The P1800 has always been an anomaly in the Volvo lineage. Its classic shape came from the Frua/Ghia studio in Italy and even though it never had sports car credentials, the P1800 had a small but loyal following. So loyal that a P1800S holds a Guinness World Record for the 3.25 million miles driven by its original owner. Despite the P1800 CyanÂ’s undeniable similarity to the original Volvo coupe, itÂ’s an entirely different beast.  The only items that remain from the original 1964 donor vehicle are its steel chassis, hood release, handbrake, and windshield wipers. High-strength steel has replaced much of the substructure and the body has been reimagined in carbon fiber. Under the hood is a turbocharged 2.0-liter four-cylinder sourced from the Volvo S60 TC1 race car. It produces a surprising 420 horsepower and 336 pound-feet of torque at 6,000 rpm. Bolted to the block is a five-speed Holinger manual transmission that sends power to the rear wheels. The original P1800Â’s live axle is replaced by an independent rear with front and rear double-wishbone suspensions being fully adjustable. The 18-inch custom wheels are shod with Pirelli P Zero rubber: 235 widths up front and 265s in the rear. This all results in a featherlight 2,180-pound curb weight. LetÂ’s just say that again for effect: 2,180 lbs. ThatÂ’s lighter than a Miata, folks. At this point, the P1800 Cyan is already unreasonably cool, but wait, thereÂ’s so much more. Hans Baath, general manager for Cyan Racing proudly admits that Singer Vehicle Designs is a huge inspiration for this project, and if youÂ’ve ever seen a Singer Porsche in person, you probably have an idea of whatÂ’s next.

New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.