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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

2023 Volvo XC90 Review: Design that stands the test of time

Pros: Classy, clean, minimalist design; powerful PHEV powertrain available; robust standard safety and driver assistance suite Cons: While we like the design, it’s due for an update; upgrading to PHEV is costly The 2023 Volvo XC90 is a three-row, full-size SUV that we like for its tasteful design, comfortable interior space and excellent safety. For 2023, the standard powertrains become mild-hybrid designs based on a turbocharged 2.0-liter engine. The plug-in-hybrid XC90 Recharge version raises the price considerably, but provides a generous amount of all-electric range while being the most powerful and fun XC90 by far. It wonÂ’t provide the sporty driving dynamics like some of the performance models from BMW and Mercedes, but thereÂ’s plenty to like about VolvoÂ’s flagship crossover. What Volvo does offer is oodles of safety, with excellent crash test results year after year, and a robust suite of safety and driver assistance technology that doesnÂ’t feel like itÂ’s working against you while youÂ’re driving. The XC90 is also comfortable and roomy, seating six to seven passengers in an interior thatÂ’s comfortable and interesting to look at without feeling overwrought or ostentatious. The XC90 is getting a little long in the tooth as itÂ’s now in its eighth year since a complete redesign, but its unique, crisp design and modern technology hide its age well. If you want something all-electric, though, youÂ’ll have to wait just a little longer. Volvo will release its full-size EX90 as a battery-electric successor to the XC90, expected to go on sale in 2023 with an all-new design and more safety tech than ever before. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2023? The 2023 XC90 switches to mild-hybrid powertrains as standard, complete with integrated 48-volt battery and an integrated starter/generator added to the existing 2.0-liter engines. The new B5 and B6 mild hybrids therefore replace the outgoing T5 and T6 engines. The XC90 Recharge remains a plug-in hybrid option. The XC90 switches to Google-based infotainment software for 2023, incorporating Google Maps, Google Play and Google Assistant voice control. The XC90 also gains over-the-air update capability, which means Volvo can send remote software updates to the vehicle, improving features over time.

Here are your 2016 North American Car and Truck/Utility of the Year finalists [w/polls]

The 2016 Detroit Auto Show will kick off with the announcement of the annual North American Car and Truck/Utility of the Year awards, and the three finalists in each category have just been revealed. Following this announcement, the jury – which includes Autoblog editor-in-chief Mike Austin – will re-evaluate each candidate before casting a final vote for the winner. This year's finalists are: Car of the Year Chevrolet Malibu Honda Civic Mazda MX-5 Miata Truck/Utility of the Year Honda Pilot Nissan Titan XD Volvo XC90 The 23rd annual awards will be announced on the morning of Monday, January 11. For now, we want to know where you stand. Let us know which vehicles you think should win, by voting in the polls below. Chevrolet Honda Mazda Nissan Volvo north american car of the year NACTOY