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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2024 Volvo XC40 and XC60 won't offer front-wheel-drive trims

There's more movement in the Volvo lineup. The year has already seen the XC40 Recharge and C40 Recharge get rear-wheel-drive powertrains, more powerful motors, and better range, plus the introduction of the EX30 city crossover. Apparently, now it's time to take some options away. Car and Driver reports the gas-powered XC40 and XC60 crossovers won't be available with front-wheel drive anymore. The 2023 XC40 offers a B4 mild hybrid drivetrain with a 2.0-liter four-cylinder sending 194 horsepower and 221 pound-feet of torque to the front axle. That goes away, leaving the B5 AWD mild hybrid powertrain, its 2.0-liter four-cylinder making 247 hp and 258 lb-ft. The B5 upgrade adds $2,000 to the cost, meaning the 2024 XC40 will likely run at least $39,645 before potential model-year price increases are applied.     The 2023 XC60 comes in three trims. One of them utilizes a front-wheel-drive version of the above mentioned B5 mild hybrid setup, another employs the B6 AWD mild hybrid powertrain centered around a supercharged and turbocharged 2.0-liter four-cylinder making 295 hp and 310 lb-ft. Both of those will be dropped in the coming model year. The sole remaining trim gets down the road with the B5 AWD powertrain. Before any possible price increases, the 2024 XC60 will run $47,045. The S60 sedan gets in on the pruning as well, shedding the limited-volume Polestar Engineered variant. Introduced for the 2019 model year as a flourish to Volvo completing its all-new lineup, the S60 Polestar Engineered's retuned T8 plug-in hybrid system paired a supercharged and turbocharged two-liter four-cylinder with a rear-mounted electric motor for a combined 415 hp and 494 lb-ft. In the five years since introduction, output has climbed to 455 hp and 523 lb-ft., and the purchase price went from a subscription-only $1,100 per month to an MSRP of $68,050. The equipment chosen to harness such potential includes adjustable Ohlins dampers, six-piston Brembo front brake calipers behind forged 19-inch wheels — those wheels an inch smaller than on the debut version, a change likely made because of the notably stiff ride. At this point, the only Polestar Engineered trims left in the Volvo lineup next year will be be found on the V60 and XC60.

Volvo teases refreshed XC90, EX90 updates and 'a surprise or two'

Volvo will show the world the updated XC90 crossover on what the company is calling "90/90" day, which to the rest of us is simply September 4th. The day will also "mark a big moment in the launch of the EX90," which accounts for the second "90." But what's far more interesting was the cryptic teaser Volvo tacked onto the end of its announcement, suggesting that "there might be a surprise or two …" in store for us too. Well, then.  The announcement was accompanied by an equally cryptic teaser image that appears to depict the hoods of the EX90 (top/right) and XC90 (bottom/left). There's not much to see here apart from the differentiating hood creases and some details in the headlights. From what we can make out, the updated XC90 will have a different take on the "Thor's Hammer" LED signature. Anything else is merely speculation. While Volvo hasn't officially put a sunset date on the XC90, we expect this will be the last major update before it is put out to pasture in favor of its all-electric sibling. The writing has been on the wall since Volvo originally unveiled the EX90 in 2022.  As for Volvo's surprises? We're not really sure what to expect. With the EX30 launch dragging on much longer than expected, Volvo is unlikely to be in a position to announce any major new product introductions for the U.S. market. We can't rule out the possibility of some Polestar Engineered variants of existing models; Volvo has already demonstrated a willingness to offer them on crossovers, so why stop now? In any event, we've only about a week to wait. Plus, you'll be able to watch the whole thing live on Volvo's 90/90 Day microsite.