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Volvo considering offering V60 wagon in the US

For the 2014 model year, the Volvo product line is shrinking to just five models in the United States: the S60, S80, XC60, XC70 and XC90. This comes following the death of the C30 hatchback and C70 convertible, which are being discontinued after the 2013 model year. The S40 sedan and V50 wagon were axed two years ago, as was the larger V70.
That may not be the case, however. According to Automotive News, Volvo is rethinking its decision to not sell the V60 wagon, pictured, in the United States. The automaker had originally decided to not offer the V60 in our market due to declining American wagon sales. A decision is expected to be made sometime in the next quarter, and if approved, sales of the V60 could begin in the US within the next year.
At the Geneva Motor Show last week, Volvo showed off refreshed versions of nearly every vehicle in its lineup. In the US, these will be the only changes coming to the Volvo brand over the next two years. The next big product launch in the States will be the all-new XC90 crossover, developed under new parent company Geely. The range-topping SUV will ride on the company's new flexible SPA platform, which will also underpin the next-generation versions of the S60, S80 and XC60.

Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo will replace C70... eventually

Volvo has already announced the end of production for its C70 hardtop convertible, a handsome but seriously dated offering that was last refreshed in 2010. Volvo won't be abandoning the two-door coupe-convertible market for long, though, as news out of Australia claims that a replacement, based on the striking Concept Coupe, will join the Chinese-owned, Swedish brand's ranks, although it's unclear precisely when we'll see it on the road.
"Eventually yes... as soon as possible," Hakan Samuelsson, Volvo's CEO, told the Drive, before adding, "when we are ready."
"The Coupe Concept car, we can put that into production and it will have an exposure on the brand. But at the end it's the cream on the cake and at the end you need the cake first before you put the cream on it," said Volvo's Senior Vice President of Product Strategy and Vehicle Line Management, Lex Kerssemakers.