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Volvo V90 wagon is beautiful, but it's dead in America [UPDATE]

Update: Roadshow reported that the V60 T5 variant is joining the V90 on its way out the door for the 2022 model year. However, the V60 T8 Polestar Engineered and V60 Cross Country will continue on, ensuring that the V60 nameplate does not disappear entirely from the U.S. We contacted Volvo about the news, and a spokesperson confirmed Roadshow's report. We're glad to hear that the performance variant of Volvo's V60 is sticking around, and if you want something more affordable, the lovely and lifted V60 Cross Country can check that box. The original story continues below.   Volvo, a brand practically synonymous with wagons in the U.S., is pulling the plug on one of the last great examples of the form. For Americans, at least. The beautiful and excellent Volvo V90 wagon will no longer be sold in America after the 2021 model year. Its demise was reported by Motor Trend, which didn't quote a source, so we reached out to Volvo for the official word: "Volvo will offer V90 Cross Country in MY22, but simplify the range and no longer offer the standard V90." The move has been foreshadowed for a long time, as Volvo has moved only 1,453 V90s from the car's debut in 2017 through the end of the 2020 model year. The figures don't break out the standard V90 versus the lifted V90 Cross Country, but we would bet that the V90 portion of that figure is infinitesimal.  As we've said in the past, it's a chicken-and-egg problem: The V90 wagon is available only via special order and is not marketed; you can't just walk onto a Volvo lot and choose from stock, as you can Volvo's hot-selling SUVs. Sales of the wagon have been slow for a long time, and earlier this year Volvo head honcho Hakan Samuelsson said the company would move away from wagons and into the arms of the in-demand crossovers. To be clear, the V90 Cross Country will still be available, as will the smaller V60 T8 Polestar Engineered wagon and V60 Cross Country. The loss is a gut-punch to wagon-loving enthusiasts. The V90 was universally well-reviewed, a competent and competitive car — and stunning to behold. It was a pure wagon form, unfettered by unnecessarily lifted suspensions or extra body cladding to make it appear more rugged. It handled better than its crossover cousins thanks to a lower center of gravity, and carried the torch for a long line of great wagons. We are in an arms race for taller, bulkier cars that handle worse and are indistinguishable from one another.

Junkyard Gem: 1994 Volvo 850 Turbo Wagon

Volvo began selling brick-shaped rear-wheel-drive station wagons in the United States with the 145 in the 1968 model year, continuing the tradition with the 200, 700 and 900 series wagons and all the way through the very last 1998 V90s. The benefits of front-wheel-drive proved impossible for those Goteborgers to resist, though, and so the 850 was developed. The 850 sedan first appeared in the United States as a 1993 model, with the wagon version following in 1994. Today's Junkyard Gem is one of those first-year 850 wagons, found in a Colorado Springs self-service yard recently. The 850 wasn't the first production Volvo with front-wheel-drive (the 1986 Volvo 480 beat it to European showrooms), but it was the first one available on our continent. The base 1994 Volvo 850 wagon for the U.S. market had a 2.4-liter DOHC straight-five rated at 168 horsepower and 162 pound-feet, but this car has the turbocharged version with its 222 horses and 221 pound-feet. American buyers of the 1994 Volvo 850 had the choice of a five-speed manual or a four-speed automatic. Most took the automatic. This car is a loaded model with power sunroof and other goodies in addition to the slushbox, so its MSRP was $30,985 (about $66,194 in 2024 dollars). This was a bit less than a similarly equipped 960 wagon (which listed at $34,950, or $74,665 after inflation). The antiquated but reliable 240 wagon had been discontinued the year before, with the 740 wagon getting the axe the year before that). This car just made it past the 200,000-mile mark during its career on the road. That's respectable, though I've found discarded Volvos that made it beyond 400,000 miles (and one that got to 631,999). The interior looked pretty good before someone smashed all the windows. Perhaps vandalism sent a running car to this place. Someone was kind enough to write down the security code on the factory radio. Drive safely. For those of you who hate to commute but adore driving.

Volvo returns to profitability

Ford sold Volvo to Zhejiang Geely Holding Group Limited in 2010. Just two years later, Geely announced an $11-billion investment in the Swedish carmaker, its charismatic fugleman Li Shifu saying, "We want to revive Volvo and give the brand its strength back." Two years later, after having introduced the Concept XC Coupe at the Detroit Auto Show this week, Volvo CEO Håkan Samuelsson (above, second from right) declared the company profitable again after a solid 2013 and predicted a positive 2014.
Intending to break even on operating profit in 2013, Volvo exceeded expectations and landed on the plus side due to a mix of factors. US sales declined 10.1 percent for the year to 61,233, that number still making us Volvo's largest market, but Chinese sales were up nearly 46 percent to 61,146 units, and even its home market saw a bump of 0.8 percent; total sales for the year were 427,840, a margin of 1.4-percent over the previous year. Volvo was able to do more with the tiny gain and reverse its half-year operating loss because of a global cost restructuring and thorough revamp of its Chinese distribution network. An announcement of 2013's financial results will come in March.
Bullishness on 2014 comes from the company's intention to focus on its two biggest markets with new models, new technology and more spending. The first product of an independent Volvo, the new XC90, will be revealed later this year on the new SPA architecture. On top of the Sensus Connect infotainment system, Volvo will add driver-aid systems like adaptive cruise control with steer assist and night-time pedestrian detection. It also has a new North American CEO and will spend more on marketing and communications here. In China it will begin to feel more effect from the two Chinese factories opened last year - it has three in the country - and, if need be, can take advantage of more advantageous exchange rates by exporting from China instead of the US. Said Samuelsson of what he expects in the US in 2014, "we will outperform the market."