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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Cyan Racing Volvo P1800 First Drive: The Swedish answer to Singer Porsche

There’s a good chance youÂ’ve never heard of Cyan Racing unless youÂ’re a fan of World Touring Car Championship racing. Its previous name might ring a bell, however: Polestar Racing. Before the performance road car side of its business was sold to Volvo, and therefore long before that business was in turn spun off into an electric car brand, Polestar developed and campaigned racecars. Now known as Cyan Racing, it has had quite the run of success, too, as theyÂ’re the reigning champions in the WTCC series with five titles so far. Somehow, they found the time to create something entirely different: the Volvo P1800 Cyan. As the name implies, itÂ’s based on the P1800 coupe that was produced from 1961 through 1973. Readers of a certain age will associate that car with Roger Moore as The Saint, before he became James Bond. The P1800 has always been an anomaly in the Volvo lineage. Its classic shape came from the Frua/Ghia studio in Italy and even though it never had sports car credentials, the P1800 had a small but loyal following. So loyal that a P1800S holds a Guinness World Record for the 3.25 million miles driven by its original owner. Despite the P1800 CyanÂ’s undeniable similarity to the original Volvo coupe, itÂ’s an entirely different beast.  The only items that remain from the original 1964 donor vehicle are its steel chassis, hood release, handbrake, and windshield wipers. High-strength steel has replaced much of the substructure and the body has been reimagined in carbon fiber. Under the hood is a turbocharged 2.0-liter four-cylinder sourced from the Volvo S60 TC1 race car. It produces a surprising 420 horsepower and 336 pound-feet of torque at 6,000 rpm. Bolted to the block is a five-speed Holinger manual transmission that sends power to the rear wheels. The original P1800Â’s live axle is replaced by an independent rear with front and rear double-wishbone suspensions being fully adjustable. The 18-inch custom wheels are shod with Pirelli P Zero rubber: 235 widths up front and 265s in the rear. This all results in a featherlight 2,180-pound curb weight. LetÂ’s just say that again for effect: 2,180 lbs. ThatÂ’s lighter than a Miata, folks. At this point, the P1800 Cyan is already unreasonably cool, but wait, thereÂ’s so much more. Hans Baath, general manager for Cyan Racing proudly admits that Singer Vehicle Designs is a huge inspiration for this project, and if youÂ’ve ever seen a Singer Porsche in person, you probably have an idea of whatÂ’s next.

Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.