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Watch this Volvo truck drive up a quarry road using hamster-powered steering

Volvo Trucks has been producing some of the most interesting and thrilling commercials around as of late, and this new one involves a live hamster. While you may wonder how could a hamster and a dump truck could be exciting, just know this ain't a Kia Soul commercial: the Swedish truck company enlists the help of a hamster named Charlie to steer an FMX construction truck up a winding road in Ourence, Spain. From the bottom of a quarry. We are not kidding you.
All we ask is that you watch the commercial below to see how it all goes down. If you like what you see, you can then check out a bonus 'behind the scenes' video and press release for details about how Volvo Trucks prepared for the stunt.

2025 Volvo EX30 revealed: quick, cute EV at $36K

MILAN — The Volvo EX30 seems like a relatively straightforward EV. But dig a little deeper and you'll find this electric crossover is kind of a big deal. Making its debut in Milan, Italy, on Wednesday, the 2025 EX30 is Volvo's smallest SUV, yet it's also the company's quickest production car ever — by a long shot. Priced from $36,145 including an $1,195 destination charge, the EX30 will be the least expensive model in Volvo's U.S. lineup when it arrives next year. It'll even spawn Volvo's first fully electric Cross Country offering, which we can't wait to see. The EX30's styling cues are pulled straight from the larger EX90 electric SUV, giving it a tough-li'l-guy vibe that's both cute and purposeful. I love the pronounced wheel arches and the two-tone look. You can totally see how, with more ground clearance and some cladding, this EV will easily morph into the EX30 Cross Country that's coming next year. At 166.7 inches long, 72.3 inches wide and 61.1 inches tall, the EX30 is seriously small — about the same size as a Hyundai Kona — giving it a healthy amount of daylight from Volvo's larger, more expensive XC40 Recharge. The upright dimensions will no doubt help with headroom for front and rear passengers, and Volvo says there's 31.9 cubic feet of cargo space, which is good but not great for this class. Step inside the EX30 and the first thing you'll notice is that the SUV's digital real estate is limited to a single central screen, powered by Google software. Absolutely everything looks to be buried in the screen — except for things like the wiper controls, thank goodness — but I'm hopeful that Volvo learned from Tesla's mistakes and keeps the control layout relatively simple. There seems to be a fixed row of climate control icons along the bottom of the vertical display, at least. Five different ambient lighting themes will be offered, which shift in color, "adding a sense of calm," according to Volvo. In typical Scandinavian fashion, the EX30's cabin is super handsome, crafted with sustainable materials that look and feel premium. When it arrives in the U.S., the EX30 will be offered with two powertrain options, both of which rely on a 69-kilowatt-hour cobalt-lithium-manganese-nickel composite battery, 64 kWh of which is usable. The base model, called Single Motor Extended Range, will have a rear-wheel-drive layout and produce 268 horsepower and 253 pound-feet of torque. Volvo expects this version to have a range of 275 miles on the U.S.

Volvo EX30 Deep Dive: Designing a budget SUV

We just spent a couple days with, in and around Volvo’s latest all-new electric vehicle, the EX30, at the companyÂ’s headquarters in Gothenburg, Sweden, and we came away impressed. We went in with questions, and came out with answers, or so we think, though some of them will remain until we drive it in November. A number of automakers are promising truly affordable EVs, ones that not only undercut the current, $4,600 price differential between new battery-powered cars and their internal combustion powered siblings, but ones that are significantly lower than the general average new car transaction price, which is currently nearly $50,000. Mass market EVs like this are important, if we are to make a real environmental impact with our switch to battery power, as there is little that is green about the resource-hoarding production and utilization of niche, six-figure, five-ton electric pickups and SUVs. Volvo aims to be first to market with such a car, with the compact EX30, which it plans to sell starting at $35,000. This is a new category offering for the brand, one that slots in well below the current XC40 Recharge EV in terms of price and size. For contrast, that car starts at around $50,000, and is 8 inches longer, 4 inches higher and nearly 3 inches wider. Volvo EX30 View 22 Photos This seems like a strange move for a company whose mission, since being purchased by the Chinese manufacturing company Geely, has been to move upscale into the same consideration set as the luxury German brands. But, as is often the case, Volvo is taking its own path. “This is indeed a lower segment for us,” says Joakim Hermansson, the vehicle product lead for EX30, as he walks us around the car, inside and out, and allows us to sample the sharp accelerative abilities of the range-topping, 442 hp, dual-motor, all-wheel-drive model (0-60 in 3.4 seconds.) “But itÂ’s still premium for Volvo, providing hallmark features of safety, sustainability and personalization, as well as performance.” He's not wrong about any of these. This EX30 comes standard with VolvoÂ’s extra-strength safety cage as well as lane-keeping, adaptive cruise control and blind spot monitoring. Perhaps most notably, it has an all-new interior design that capitalizes on the efforts the brand has been making toward its internal goal of being fully circular in its sustainability efforts by 2040.