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Auto blog

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

How the new Volvo EX90 electric SUV adds revolution to the evolution

The all-new, all-electric Volvo EX90 does not appear to be radically different from the XC90, the vehicle it will eventually replace. It has nearly the same dimensions, inside and out. It sports familiar, familial design cues, including T-shaped “ThorÂ’s Hammer” headlights, a squared-off hood and roofline, sharply-swaged and deeply-scalloped flanks and tall taillights that fringe the hatch. Inside, three accessible rows of seats are done up in an upscale Scandinavian Modern motif, like an Arne Jacobsen furniture showroom. But if one looks closely, one begins to notice key differences. First, there is the blunt, closed snout up front. It may be grille-less, but itÂ’s still bedecked with VolvoÂ’s Iron Mark. Then, dead centered above the rearview mirror, like a pair of reading glasses canted atop oneÂ’s forehead, is a protruding hump. These hint at the EXÂ’s most comprehensive distinctions from its predecessor. The new full-size crossover is engine-less, the first Volvo to be built on an all-new battery-powered electric vehicle platform. And housed in that hump, is another first, the initial consumer vehicular integration of a functional lidar — like radar, but using light instead of sound waves — used to allow the carÂ’s advanced driver assistance systems (ADAS) to “see” further down the road, even around bends and through some objects. Eventually, allegedly, it will also allow for “unsupervised driving” capabilities. Both of these features are signifiers of VolvoÂ’s latest, but ongoing, missions. The first is its commitment to a full electrification of its entire passenger car fleet, which it plans to accomplish by the end of this decade. The second is the brandÂ’s well-known leadership in vehicular safety. Volvo claims that its new suite of sensors (16 ultra-sonic, eight cameras, five radars and the lidar) can help prevent 10% of vehicular collisions and 20% of serious injuries, part of the brandÂ’s mission to prevent anyone from being killed or seriously injured in a Volvo. ThereÂ’s even a group of sensors monitoring the driverÂ’s wellbeing to make sure theyÂ’re not sleepy or wasted, while concurrently scanning the passenger compartment to ensure that no child or pet was left behind due to that aforementioned tired or inebriated state. If they forget, theyÂ’ll get an alert on their phone, which is also their key, and the A/C or heater will automatically turn on so the precious (yet forgotten) cargo doesnÂ’t bake/freeze.

Volvo shuts down Gothenburg plant due to chip shortage

STOCKHOLM — Volvo Cars, owned by China's Geely Holding, will temporarily stop production at its Swedish plant in Gothenburg due to the shortage of semiconductor chips, it said on Wednesday. A global chip shortage has hit manufacturing, with automakers cutting down on production and electronic device makers struggling to keep up with a pandemic-led surge in demand for phones, TVs and gaming consoles. "Production at Torslanda will be paused temporarily from this evening due to a material shortage linked with the semiconductor issue," Volvo Cars said in an emailed statement. "Production will restart as soon as possible, at the latest before next week," the Swedish carmaker, which in June halted production at its Belgian plant in Ghent for a week, said. Volvo Cars, which last month reported a return to profit in the first half as demand for electric cars grows, is considering listing on the Nasdaq Stockholm stock exchange this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.