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Uber releases fleet of self-driving vehicles to select few in Pittsburgh

Starting today, a select group of Uber users in Pittsburgh, PA will have the ability to request a self-driving vehicle. If a self-driving vehicle is in the area, Uber will send it, as well as a safety driver, to drive loyal customers to their destination. The announcement to give customers the opportunity to get a ride in one of Uber's self-driving vehicles comes roughly a year and a half after the company set up its Advanced Technologies Center in the city. On Tuesday, the company offered a few members of the press the opportunity to ride in one of the company's self-driving cars. The fleet, despite Uber's collaboration with Volvo, was comprised of 14 Ford Fusions equipped with a host of self-driving technology, reports TechCrunch. Uber is giving away free rides as a way to obtain real-world testing, which is crucial for self-driving technology. Recently, nuTonomoy beat Uber to the punch by launching the world's first autonomous taxis in Singapore. While the choice to release its self-driving cars in Pittsburgh mainly comes down to the fact that its ATC is located there, the city faces four seasons and its difficult streets that are comprised of bridges, railroad lines, and an irregular grid layout will prove to be a challenge for the autonomous cars. Since the self-driving vehicles are still being tested, the cars will come with two full-time Uber employees. One employee will loosely grasp the car's steering wheel, ready to take over if something goes awry, while the other will monitor the computer's software. As TechCrunch points out, Uber's autonomous vehicles drove in a similar manner to a regular driver. It obeyed traffic laws, mimicked a driver by coming to stops gently and at other times abruptly, as well as driving slightly into another lane to dodge a poorly-parked vehicle, reports TechCrunch. There's no word on whether regular Uber customers will get a ride in one of the company's Fusions or one of the Volvo's that its working on. Automakers and companies alike have been in a race to put autonomous vehicles on the road. Tesla recently updated its Autopilot system, Apple laid off dozens of employees to reboot its self-driving car project, and Google is working giving its autonomous vehicle the ability to detect emergency vehicles. While this is a large step for Uber, vehicles with autonomous capabilities still have a long way to go.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2021 Volvo XC40 Recharge priced at $54,985

The final piece of the puzzle for the 2021 Volvo XC40 Recharge is falling into place today, two weeks after official EPA range information became available. Volvo just announced pricing, and it’s going to start at $54,985, including the $995 destination charge. Of course, buyers can also expect to take advantage of the $7,500 federal tax credit (and other state credits) with their XC40 Recharge purchase. That makes the total dent in the wallet $47,485 for a base crossover, or even cheaper depending on what state you live in. There isnÂ’t a long list of available packages and options, but Volvo detailed a few of them for us. The most expensive is the Advanced Package that adds VolvoÂ’s Pilot Assist driver assistance system, a 360-degree camera, wireless phone charging, a 12-volt outlet in the luggage area and a headlight cleaning system for $1,300. The Climate Package adds a heated steering wheel, heated rear seats and heated wiper blades for $750. And the last important option weÂ’ll point out is a heat pump for $350. Volvo says the heat pump can precondition the cabinÂ’s temperature and extend battery range, so it feels like a no-brainer for such a cheap price. Compared to the XC40 RechargeÂ’s direct competition, the crossover is priced in the same ballpark. A Tesla Model Y Long Range is $49,990. The base Ford Mustang Mach-E with all-wheel drive starts at $46,695. Neither the Ford nor the Tesla are perfect comparisons, though. The XC40 is both smaller and more premium than both of those options. WeÂ’ll note that itÂ’s not a huge stretch to go from the XC40 Recharge to the Polestar 2 that begins at $61,200, a $6,215 climb above the base XC40 Recharge. 2020 Volvo XC40 Recharge View 23 Photos Charging network Volvo also announced that itÂ’s beginning a collaboration with ChargePoint as the official charging network for the XC40 Recharge. That will give owners approximately 115,000 places to charge their electric crossover, though Volvo is light on the details for now. We asked, and Volvo said that an announcement about charging software integration is coming soon. DonÂ’t expect free charging to be part of the deal though, as Volvo tells us thatÂ’s not part of the companyÂ’s “immediate plans.” The partnership will allow owners to purchase a ChargePoint Home Flex charger for their home at the time of their XC40 purchase, but we donÂ’t have pricing on this option yet. You can place an order for the electric crossover on VolvoÂ’s website now.