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Volvo aligning model range into three families

Things have been slow in Gothenburg the past few years, but they're picking up speed. The only new model Volvo has released in the past four years since it was taken over by Geely - that being the V40 introduced in 2012 - started its development when the company was still under Ford's umbrella. But now the Swedish automaker is preparing to launch a volley of new models, and the new XC90 is only the starting point.
Volvo has set out to align its product portfolio into three model families - 40, 60 and 90 - each with three body-styles: sedan, wagon and crossover. (Volvo presented a tidy little table, which we've replicated below, to outline what it has in store.) That means a new S40 sedan and XC40 crossover as well as a replacement for the current V40 wagon, all to be based on a new platform shared with Geely. It also means replacements for the current S60, V60 and XC60 to be based on the modular SPA platform that underpins the new XC90, as well as a new S90 sedan to replace the S80 and a new V90 wagon to succeed the V70 and move it up-market above the V60.
All of these models are set to arrive within the next four years as Volvo moves to replace its entire lineup by 2019 and subsequently move to more competitive seven-to-eight-year product life-cycles. But as aggressively as Volvo is pursuing this renewal of its core models, they're not the only things Gothenburg has in store. Keep reading below to learn how Volvo's model line will flesh out over the coming years.

Volvo returns to profitability

Ford sold Volvo to Zhejiang Geely Holding Group Limited in 2010. Just two years later, Geely announced an $11-billion investment in the Swedish carmaker, its charismatic fugleman Li Shifu saying, "We want to revive Volvo and give the brand its strength back." Two years later, after having introduced the Concept XC Coupe at the Detroit Auto Show this week, Volvo CEO Håkan Samuelsson (above, second from right) declared the company profitable again after a solid 2013 and predicted a positive 2014.
Intending to break even on operating profit in 2013, Volvo exceeded expectations and landed on the plus side due to a mix of factors. US sales declined 10.1 percent for the year to 61,233, that number still making us Volvo's largest market, but Chinese sales were up nearly 46 percent to 61,146 units, and even its home market saw a bump of 0.8 percent; total sales for the year were 427,840, a margin of 1.4-percent over the previous year. Volvo was able to do more with the tiny gain and reverse its half-year operating loss because of a global cost restructuring and thorough revamp of its Chinese distribution network. An announcement of 2013's financial results will come in March.
Bullishness on 2014 comes from the company's intention to focus on its two biggest markets with new models, new technology and more spending. The first product of an independent Volvo, the new XC90, will be revealed later this year on the new SPA architecture. On top of the Sensus Connect infotainment system, Volvo will add driver-aid systems like adaptive cruise control with steer assist and night-time pedestrian detection. It also has a new North American CEO and will spend more on marketing and communications here. In China it will begin to feel more effect from the two Chinese factories opened last year - it has three in the country - and, if need be, can take advantage of more advantageous exchange rates by exporting from China instead of the US. Said Samuelsson of what he expects in the US in 2014, "we will outperform the market."

Junkyard Gem: 2006 Volvo V50 T5 AWD

During my explorations of junkyard history, I've written about discarded Volvo station wagons going back to the middle 1960s. The final Goteborg wagons with brick shapes and rear-wheel-drive were sold in the United States as 1998 models, but the new century brought us plenty of curvy front- and all-wheel-drive longroof Volvos, many of which have been built with manual transmissions. Here's one of those cars: a 2006 V50 T5 AWD with six-on-the-floor manual gearbox, found in a Denver-area car graveyard. The V50 was the wagon version of the S40 sedan. Sales in the United States began with the 2005 model, and it was discontinued after 2011. The base 2006 V50 had a naturally-aspirated 2.4-liter straight-five engine, but this car is a T5 and has the turbocharged 2.5 version with 218 horses and 236 pound-feet. A six-speed manual was the base transmission, but of course most American V50 buyers opted for the five-speed automatic. That wasn't the case with this car, which must have been fun to drive in the snow. The final year for a three-pedal Volvo in the United States was 2013. There's some body damage, but the interior is in good shape. We can assume that some expensive mechanical problem sent this car here. Like so many Denver-area cars, this one has Colorado brewery stickers. It also has some pit bull stickers. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It takes you to the city of Confidence.