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Volvo still undecided on offering plug-in hybrid versions of all models

The automotive world is only a few months away from getting its first real glimpse at Volvo's big gamble with the unveiling of the next-generation XC90 (pictured above as the Concept XC Coupe). We're already getting a preview of the revolutionary upgrades with the introduction of the Swede's Volvo Engine Architecture family into some of its 2015 models, like the recently driven S60. These changes are just the start, though. The real magic could be in the powertrains.
Dean Shaw, Volvo Cars North America vice president of corporate communications hinted to Autoblog a few months ago that every model sold in the US could come in a plug-in hybrid variant, starting with the new XC90. Despite confirmation rumors that this has now come to pass, Shaw told AutoblogGreen that the only thing Volvo is confirming right now is that the platform is capable of that. "We haven't confirmed that all US Volvos would be available with PHEV," he said.
Shaw did confirm that that XC90 will come with a gas and plug-in hybrid powertrain that offers "around 400 horsepower." According to Plugin Cars, the new XC90 will be unveiled in August and will make its public debut at an as-yet-unnamed auto show in the fall. Also, sometime during the 2016 model year, a plug-in hybrid variant will be added to its lineup.

Volvo PV444 turns 70

Volvo has made all manner of vehicles over the course of its long history, including coupes, convertibles, hatchbacks, sedans, wagons and SUVs. But the vehicle that started it all was the PV444.
Or rather, we should say, the PV444 is what re-started it all. Because while it wasn't Volvo's first model, it was the first one it produced after the war. Monday, September 1, will mark 70 years since the PV444 first debuted at the Royal Tennis Hall in Stockholm pictured above, where the company received 148,437 visitors.
That presentation there took place shortly before the end of World War II when the vehicle wasn't even finished yet. A team of 40 engineers and designers were still fine-tuning the final version, but were eager to show the public what it would start building after the last bullet was fired and peace would return to Europe.

Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.