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Volvo leads and Mini fails in JD Power's Tech Experience Index

New cars are basically rolling computers. Everything from the engine to the infotainment runs on a series of ones and zeros, and a lot of that technology requires input from the driver. So it's no surprise that JD Power has a study designed specifically to discern which bits of tech drivers love and which bits they loathe. "New technology continues to be a primary factor in the vehicle purchase decision," says JD Power's Kristin Kolodge, executive director of driver interaction & human machine interface research. "However, it’s critical for automakers to offer features that owners find intuitive and reliable. The user experience plays a major role in whether an owner will use the technology on a regular basis or abandon it and feel like they wasted their money." The J.D. Power 2020 U.S. Tech Experience Index (TXI) Study found that Volvo owners are happiest with the technology packed inside their vehicles, followed by BMW and Cadillac, all brands that JD Power classifies as premium. The highest-rated mainstream brand is Hyundai, followed by Subaru and Kia. As was the case with the organization's Initial Quality and APEAL studies, Tesla's numbers aren't officially included because they are the only automaker that has not granted JD Power approval to contact its owners in states that require it. Tesla's projected score of 593 would have put it in second place, right behind Volvo's score of 617. The lowest-ranked brand in the TXI Study is Mini, with Porsche right behind. Diving a little bit deeper, JD Power's findings suggest that the technologies new car buyers care most about are related to helping them see their surroundings better. Camera systems, including rear-view mirror cameras and ground-view cameras, scored highest in five of the six satisfaction attributes measured in the study. The technology that owners could really do without? Gesture controls. Owners who answered JD Power's survey say they don't use gesture controls much at all after initially trying them, and they don't really care if their next vehicle has them. We have to wonder if those responses might be what kept BMW out of the top spot. The TXI Study also found that owners are split on automated driving helpers, like lane-keeping assist and automatic emergency braking. JD Power suggests that owners may need more training on those systems before they learn to trust them. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.

Trade war tactics: How Volvo will land a cheap Chinese EV on U.S. shores

A made-in-China electric vehicle will hit U.S. dealers this summer offering power and efficiency similar to the Tesla Model Y, the world's best-selling EV, but for about $8,000 less. The EX30 from Volvo Cars, the Swedish luxury brand owned by China's Geely, foreshadows the fierce competitive threat U.S. automakers could face from Chinese EV manufacturers that have surged far ahead of global rivals, especially on affordability. The $35,000 window sticker of Volvo's compact SUV hits a sweet spot in the U.S. market, where most buyers cannot afford most EVs. The competitive price reflects an unusual combination of Geely's China-specific cost advantages and Volvo's ability to skirt U.S. tariffs on Chinese cars because it also has U.S. manufacturing operations, according to interviews with four sources familiar with Volvo and Geely strategy and several U.S. trade policy experts. Chinese EV makers can undercut global competitors largely because of the nation's domination of battery minerals mining and refining, as well as its long-standing commitment to EV development, including heavy government subsidies. In addition, Geely has slashed manufacturing costs by merging supply chains and sharing platforms and parts with Volvo and other Geely brands, according to two senior Geely managers, who spoke on condition of anonymity because they are not authorized to speak publicly. Despite its aggressive price, Volvo is targeting hefty profit margins on the EX30 of between 15% and 20% globally, said a third Geely source. China's EV dominance will be on display this week at the nation's premier auto show in Beijing. In the China market, the world's largest, dozens of domestic EV brands are fighting it out in a price war while foreign automakers have steadily lost market share. The intense competition has driven China's biggest EV makers, led by BYD, to accelerate exporting of EVs that can capture higher prices and profits in less competitive overseas markets. The EX30 will be among only a handful of China-made cars sold in the United States, none of them from Chinese brands. Vehicles from China currently face a 27.5% tariff and increasingly strident calls for higher trade barriers from U.S. automakers and their political allies. But Volvo is eligible for tariff refunds under a law that awards them to firms with U.S. manufacturing operations — such as VolvoÂ’s South Carolina plant — that also export similar products, according to U.S.

5 thoughts about the 2025 Volvo EX30

Well this is a little awkward. When we drove the 2025 Volvo EX30 at the Midwest Automotive Meida Association (MAMA) Spring Rally, it was destined to arrive this year at Volvo’s new entry-level electric car. Then the U.S. government slapped huge tariffs on Chinese-built vehicles. The EX30 is currently built in Chengdu, so Volvo decided to push the on-sale date back to next year when production can begin in Ghent, Belgium, likely making the American-market EX30 a 2026 model. So, the question here isnÂ’t should you buy, but rather, will it be worth the wait? We think so. ItÂ’s a bit small, and cost-cutting has resulted in some ergonomic qualms, but the EX30 looks and drives like a premium small crossover that should carry a less-than-premium price tag. Make sure to look closely at the details Volvo really hit it out of the park with the EX30Â’s design. It does minimalism almost entirely right. At first glance, itÂ’s simple at every turn; a basic box that doesnÂ’t even have a grille. Look closer, though, and you start noticing the interesting and even exciting details. The debossed Volvo insignia up front; the panel gap that curves in the exact same way as the wheel wells; all the linework in the head and taillights. And thatÂ’s just the start. The inside follows the same philosophy. Although it looks a bit basic at first glance, what with the open dash and sole center screen, you eventually notice the actual metal door handles that are extensions of the door trim and the various fascinating materials. That includes the speckled recycled plastic in my test vehicle or the woven fabric style that Road Test Editor Zac Palmer experienced in Sweden. There are little strakes here and there to add some visual interest, and the translucent trim in the vents are another great touch. It all makes the EX30 feel more fun, but also more premium, than its anticipated low price would suggest. Volvo seems to have cheaped out on controls What is frustrating, though, is that Volvo seems to have followed the Tesla, and to a lesser extent VW, model of lowering costs. That center screen handles everything. And yes, that includes the instrumentation. Now, it is something that you can get used to, but then there a lot of less-than-ideal things in life you can get used to. Acclimation does not equal good. Having your speed and other critical info directly in front of you is still superior, be it a head-up display or just a small, supplemental display like even VW provides.