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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo Concept XC Coupe is ready to hit the slopes

There's something inescapably right about a Swedish car with a set of skis on its roof. It doesn't matter if it's a Jurassic-era Volvo Amazon, a Saab 900 Turbo, or even a Koenigsegg Agera R. Surely it's some sort of Scandinavian birthright... right along with immaculate complexion. The latest to carry on that tradition in fine form? The Volvo Concept XC Coupe, just released at this week's Detroit Auto Show.
The two-door, four-seat XC Coupe rolled onto stage here at Cobo pre-outfitted with a matching ski box, looking sharp on its 21-inch wheels. According to Volvo, the box isn't an afterthought - in fact, the XC Coupe's design itself was "inspired by modern sports equipment."
As for the rest of the concept's genetic makeup, at this point, we don't have much to go on. Volvo has admitted that the XC Coupe rides atop its new boron-steel-intensive Scalable Product architecture, but it has declined to outline any sort of powertrain details. We're not sure if this showcar has any production future, but we do expect for its design language to inform the next-generation XC90 crossover.

Volvo makes the XC60 disappear into art

For the last few years, Volvo has set up an art display in the Zurich, Switzerland central train station called the Volvo Art Session, allowing select artists - both established and up-and-coming - to create temporary exhibits with one of Volvo's products acting as the centerpiece. This year, six artists from across Europe converged in Zurich to turn a 2014 Volvo XC60 into a work of art.
Each started with a blank white canvas, creating a massive display in what Volvo says is one of the busiest covered public places in Europe, and after each was done, it was all erased for the next artists to come in and do his or her thing. While some made the XC60 a focal point in the art, others made the crossover seemingly disappear. We have a gallery of all six finished pieces, but if you want to see background of the artists or time-lapse videos of their works, head over to VolvoArtSessions.com. This site also shows the exhibits from the prior two years, and a press release can be found below.