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Volvo and Starbucks to put charging stations at coffee shops

Volvo and Starbucks are joining forces to give electric vehicle owners a more pleasant charging experience. The two companies have announced a plan to install EV charging stations at Starbucks coffee shops across several U.S. states as part of a pilot program to study the project's scalability. About 60 chargers will be installed at 15 Starbucks locations along a 1,350-mile route between Denver and Seattle, which is home to the coffee giant.  Volvo told Autoblog that the chargers will be a mix of ChargePoint DC chargers comprised of Express 250 units, capable of delivering 62.5 kW, and Express Plus units, capable of delivering up to 350 kW. All chargers will have both CHAdeMO and CCS plugs. Placed about 100 miles apart, the charger-equipped Starbucks fall within the range of most EVs, and their relative proximity should limit the amount of advanced planning one would have to do during an EV road trip. The companies plan to offer them to any drivers of electric cars. Charging fees will apply, but Volvo vehicles will get to use them either free of charge or at a discount. The locations of these chargers will show up in ChargePoint's smartphone app, or with an in-dash app on Google-equipped Volvo models. Jokes about latte-sipping Volvo drivers aside, the program opens a world of new opportunities for charging. A Volvo C40 Recharge takes about 40 minutes to replenish its batteries from 20% to 90%. Other electric cars are comparable. A coffee shop is a much more pleasant place to wait that out than a Kroger or Walmart, and as we discovered last week, EV chargers and businesses like Starbucks are banned from interstate rest areas by federal law. Add the availability of wifi and clean-ish bathrooms at most Starbucks locations, and it makes for an ideal pit stop opportunity. Besides, on a long road trip, drivers must replenish their caffeine just as cars must replenish their fuel tanks or batteries. The solution — chargers at coffee shops — is so glaringly obvious, it's a wonder why it's taken so long for a partnership like this to happen.

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

The next-generation wearable will be your car

This year's CES has had a heavy emphasis on the class of device known as the "wearable" – think about the Apple Watch, or Fitbit, if that's helpful. These devices usually piggyback off of a smartphone's hardware or some other data connection and utilize various onboard sensors and feedback devices to interact with the wearer. In the case of the Fitbit, it's health tracking through sensors that monitor your pulse and movement; for the Apple Watch and similar devices, it's all that and some more. Manufacturers seem to be developing a consensus that vehicles should be taking on some of a wearable's functionality. As evidenced by Volvo's newly announced tie-up with the Microsoft Band 2 fitness tracking wearable, car manufacturers are starting to explore how wearable devices will help drivers. The On Call app brings voice commands, spoken into the Band 2, into the mix. It'll allow you to pass an address from your smartphone's agenda right to your Volvo's nav system, or to preheat your car. Eventually, Volvo would like your car to learn things about your routines, and communicate back to you – or even, improvise to help you wake up earlier to avoid that traffic that might make you late. Do you need to buy a device, like the $249 Band 2, and always wear it to have these sorts of interactions with your car? Despite the emphasis on wearables, CES 2016 has also given us a glimmer of a vehicle future that cuts out the wearable middleman entirely. Take Audi's new Fit Driver project. The goal is to reduce driver stress levels, prevent driver fatigue, and provide a relaxing interior environment by adjusting cabin elements like seat massage, climate control, and even the interior lighting. While it focuses on a wearable device to monitor heart rate and skin temperature, the Audi itself will use on-board sensors to examine driving style and breathing rate as well as external conditions – the weather, traffic, that sort of thing. Could the seats measure skin temperature? Could the seatbelt measure heart rate? Seems like Audi might not need the wearable at all – the car's already doing most of the work. Whether there's a device on a driver's wrist or not, manufacturers seem to be developing a consensus that vehicles should be taking on some of a wearable's functionality.