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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo considering offering V60 wagon in the US

For the 2014 model year, the Volvo product line is shrinking to just five models in the United States: the S60, S80, XC60, XC70 and XC90. This comes following the death of the C30 hatchback and C70 convertible, which are being discontinued after the 2013 model year. The S40 sedan and V50 wagon were axed two years ago, as was the larger V70.
That may not be the case, however. According to Automotive News, Volvo is rethinking its decision to not sell the V60 wagon, pictured, in the United States. The automaker had originally decided to not offer the V60 in our market due to declining American wagon sales. A decision is expected to be made sometime in the next quarter, and if approved, sales of the V60 could begin in the US within the next year.
At the Geneva Motor Show last week, Volvo showed off refreshed versions of nearly every vehicle in its lineup. In the US, these will be the only changes coming to the Volvo brand over the next two years. The next big product launch in the States will be the all-new XC90 crossover, developed under new parent company Geely. The range-topping SUV will ride on the company's new flexible SPA platform, which will also underpin the next-generation versions of the S60, S80 and XC60.

2024 Volvo C40 Recharge and XC40 Recharge add RWD, bigger battery pack

Volvo revealed rear-wheel-drive versions of its C40 Recharge and XC40 Recharge for Europe a few months ago, but mum was the word on U.S. availability. That changes today, as Volvo just debuted a host of updates and changes coming to the electric SUVs sold here. The big, new offering is that both the 2024 C40 Recharge and 2024 XC40 Recharge will be available in entry-level rear-wheel-drive models. Volvo developed a new and more efficient 248 horsepower electric motor that will sit on the rear axle for these models. The battery pack is also updated to be more energy dense, so it’s now an 82 kilowatt-hour pack instead of a 78 kWh pack. Combine the more efficient motor with the bigger battery pack, and range skyrockets past the old AWD models. In this RWD configuration, the 2024 C40 Recharge is EPA-rated for 297 miles of range, and the XC40 Recharge at 293 miles.  Additionally, the charging experience should be greatly improved, as Volvo says itÂ’s upgraded the maximum charge speed to 200 kW instead of the 150 kW it could manage previously. A 10-80% charge should now take approximately 28 minutes instead of the 40 minutes Volvo estimated previously. ThatÂ’s going to make a big difference if youÂ’re road tripping with multiple stops. The dual-motor AWD version of both cars are getting some updates, too. Instead of the identical motors on the front and rear axle, Volvo is putting its new 248 horsepower motor on the rear and a lower power 147 horsepower motor on the front axle. That front motor is only engaged when itÂ’s needed, so Volvo says this updated AWD model will be more efficient than before. Unfortunately, both the C40 and XC40 Recharge AWD models will retain the old 78 kWh battery pack. This also means theyÂ’re saddled with the slower 150 kW charge speed. That said, the efficiency improvements from the new electric motor setup means range increases anyway. It goes up by 31 miles for the C40 Recharge to 257 miles, and by 21 miles for the XC40 Recharge to 254 miles. Other updates to the C40 Recharge and XC40 Recharge models include a new 19-inch aero wheel option, more paint colors and additional exterior themes to choose from. Updated pricing is not yet available. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.