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Recharge Wrap-up: 10-year sentence for biodiesel fraudsters, overhead fast charging EV buses in Luxembourg

Toyota will use addressable TV advertising to target potential Prius Prime customers. By choosing to advertise in households with specific attributes, Toyota hopes to grab the attention of buyers who "see their vehicle as an extension of their consumption of advanced technology," according to Toyota Motors Sales media manager Lisa McQueen. The ad depicts a person who is skeptical of various inventions throughout history until he finds himself inside the Prius Prime. Hyundai has also used addressable TV ads for its Genesis brand. Read more at Automotive News. Two Florida men have each been sentenced to over 10 years in prison for biodiesel credit fraud. Thomas Davanzo and Robert Fedyna of Gen-X Energy Group and its subsidiary Southern Resources and Commodities were convicted of buying fuel that had already been sold with Renewable Identification Numbers, then fraudulently claiming more credits on that fuel. The scheme raked in more than $46 million, mostly in selling the fraudulent credits. Critics of the Renewable Fuel Standard point to incidents like this as a reason to oppose the program. Read more from Reuters. Volvo electric buses in Luxembourg will use Heliox Fast Charge systems. Public transport operator Sales-Lentz has ordered three of the Heliox systems that will charge the buses using pantograph (overhead wire) contacts. The chargers will be placed at end-of-route stops for opportunistic charging of the transport agency's four Volvo 7900 electric buses. The 450-kW, Wi-Fi-enabled OppCharge system automatically connects the charger to contact plates on the roofs of the vehicles, charging them in three to six minutes. Read more at Green Car Congress. Related Gallery 2017 Toyota Prius Prime Advanced View 35 Photos News Source: Automotive News, Reuters, Green Car CongressImage Credit: Volvo Buses Government/Legal Green Marketing/Advertising Toyota Volvo Biodiesel Technology Electric recharge wrapup

Volvo XC90 successor EV might have been outed in patent images

Motor1 found a trademark application Volvo filed at the EU Intellectual Property Office on June 13 to reserve the name "EXC90." A month later, the Worldscoop Forum for European car fans posted these images, sourced from the same government agency. We can't be certain the two filings are related, but circumstantial evidence points to this being the full-sized XC90's battery-electric successor that will be called the EXC90. Another circumstantial log for the fire is that Volvo ex-CEO Hakan Samuelsson said the coming family transport would start with a vowel. Based on yet another trademark filing from last year and Samuelsson saying Volvo would "give cars a name as you give a newborn child," we've been looking out for the name Embla. But hey, EXC90 Embla would cover all the bases, and it could differentiate the battery-electric XC90 from the hybrid version we know will continue to sell. Rolling with the possibility, the drawings show a crossover taking clear cues from both the current XC90 and the Volvo Concept Recharge design study from November of last year. The headlight design, sold grille and vertical lower intakes look traced from the Concept Recharge. The hood is much more upright, a la the retail XC90, as are the horizontal roof and full-figured sides. In back, the drawings diverge from the XC90 and the concept. The backlight is more raked than that on the XC90, meaning it's far more angled than the upright hatch on the concept. The C-shaped lights are more like units on Volvo sedans, unconnected to the upright light elements beside the hatch glass in the same way the XC90's and concept's are. Below that, there are no visible exhaust outlets, but the ICE-powered XC90 hides its outlets, too. Not long after posting these exterior shots, Worldscoop posted interior shots as well. These represent designs that differ from every Volvo interior save for the inset where the portrait-oriented infotainment screen goes. The left and right steering wheel spokes feature floating inserts. The instrument panel stretches a single vent across its width, removing the vertical vents next to the infotainment screen, and might be reminiscent of the unit in the Polestar in placing the HVAC controls at the bottom of the touchscreen.

Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.