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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Volvo recalls small batch of cars — 74, exactly — for potentially serious steering issue

Volvo announced earlier in January that it is recalling a small number of cars (just 74) to address a potentially serious issue with their steering boxes. An extra screw unintentionally inserted during assembly can work its way into the steering gear, potentially locking it up and causing a loss of steering control. The issue is present only on a small number of 2019-2022 Volvo V60CCs, XC60s and XC90s.  Per Volvo, the issue can be traced back to a single assembly line station that erroneously double-fed screws into the affected units, allowing the loose hardware to remain behind, where it can foul the gear. Volvo says it knows which steering boxes were assembled this way, allowing them to recall only the units in question. Customers whose cars exhibit the defect will not show any outward symptoms until the screw begins to interfere with steering box operation, which could be indicated by a grinding noise when turning the wheel.  Volvo has already notified dealers of the issue and will send notices to the 74 owners in March.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Volvo Ownership Safety Crossover SUV Wagon

Volvo Cars' sales of fully electric vehicles jump in October

STOCKHOLM - Volvo Cars' sales in October grew 10% from a year earlier to 59,861 cars as fully electric car sales jumped but hybrid models fell, the Sweden-based group said on Friday. Volvo Cars said in a statement sales of fully electric cars rose 29% to account for 18% of all its cars sold in the month. Sales of hybrid cars, however, fell 8%. In total, all recharge models were up 7% to account for 36% of total sales. Shares in the group, which is majority-owned by China's Geely Holding, were up 6% in morning trade, taking the year-to-date drop to 12%. CEO Jim Rowan last week said he saw healthy demand for Volvo cars and widening profit margins for its battery electric vehicles (BEV) this quarter, against the third, as the group posted third-quarter profits that lagged estimates. Rivals such as General Motors, Ford, Tesla and Volkswagen have earlier warned that demand for EVs was not developing as expected. Volvo Cars said on Friday that sales in the biggest market Europe were up 13% in October. Sales in the U.S. were up 19% while, in China, they were flat. (Reporting by Anna Ringstrom, Editing by Terje Solsvik and Jacqueline Wong)