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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo teases new electric SUV for 2023 reveal

At the launch of the Volvo EX90 flagship electric SUV, Volvo teased a new, smaller electric ute for reveal in 2023. At the end of the presentation (around 1:32:50), Volvo CEO Jim Rowan told media in attendance to look closely as animated graphics appeared on the screen behind the EX90. There, shrouded in darkness, we see the rear illumination of the EX90, with flashes of a smaller SUV appearing next to it briefly. Could this be an electric successor to the XC60, perhaps to be called the EX60? It looks like it could be smaller than the XC60, but it's hard to be sure in this dark image. We’ll have to wait until 2023 to know for sure. But Volvo has said it intends to release a new EV each year as it transitions to an all-electric lineup by 2030. Stay tuned. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo EX90 exterior teased further, goes heavy on glass and aero

How about six more teasers of the battery-electric, seven-seat Volvo EX90 SUV? We've heard about the new interior materials, seen renderings of the minimalist instrument panel and read about a massive commitment to safety inside and outside the SUV. Now we have scraps about what it took to put everything together within the aesthetic Volvo sought and a mission statement of "confident, sophisticated, and seamless." The rounder grille-less front fascia flows over the hood to a greenhouse heavy on flush glass. A large, tinted panoramic glass roof lets in just enough light without superheating the cabin and without robbing headroom. The side glazing is flush with the pillars and nearly flush with the sides of the car to improve aerodynamic efficiency. Flush door handles emerge as the keyholder approaches. Volvo says the EX90 posts a drag coefficient of 0.29, a figure that compares to 0.26 for the Mercedes-Benz EQS SUV and 0.24 for the Tesla Model X that, admittedly, offers tiny optional third-row seats. Speaking with Motor Trend, lead Volvo exterior designer T. Jon Mayer said the other side of letting lots of light in the cabin is creating an inviting atmosphere when there's lots of dark in the cabin. "We’ve put a lot of effort into the illumination inside the EX90, trying to create a warm interior and a somewhat colder expression for the exterior," he said, making an analogy with the Swedish climate and Swedish people.  The Lidar sensor plays its part in a new level of safety and in aerodynamics. Placed at the leading edge of the roof, the Luminar sensor sits under a teardrop-shaped glass enclosure about 18 inches wide, under two inches tall. The laser system comes standard, helping provide 360-degree awareness so that the EX90 can always pay attention and take appropriate safe actions at those times when the driver isn't paying attention. Volvo says that tying exterior sensor safety logic to in-cabin cameras that can tell if a driver is focused on the task "can reduce the risk of death or serious injury by up to 20%." We've just seven days to go until Volvo mandarins gather in Stockholm to reveal the car to launch the automaker's next phase. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.