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Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.

Volvo planning an electric sedan prototype perhaps called ES90

The Automotive News future product pipeline indicates Volvo's planning to begin production of an electric version of the S90 sedan in late 2024, with sales to begin in 2025. The car is definitely coming, and could be here on the early side. Swedish outlet Teknikens Varld (translated) got eyes on a post from Volvo's internal website celebrating the completion of a verification prototype (VP) of a car internally called the V551, publicly expected to be the ES90. Workers at Geely's Cixi Assembly Plant south of Shanghai marked the arrival of the car in a photo under a banner reading, "Volvo Cars V551 First VP Car Celebration," in front of a vehicle covered by a tarp stamped with "Confidential Top Secret." We don't know the production model will be called ES90, but the naming scheme fits if using the EX90 as a guide. Volvo applied to trademark the name, the potential hitch being that Lexus has indicated its displeasure with Volvo putting an ES model on the market since Lexus has its long-lived ES-followed-by-a-number sedan.     Volvo documents leaked online last year point to a body sized between the short- and long-wheelbase versions of the gas-powered S90 (pictured above), sitting on the same SPA2 platform as the recently introduced EX90. Dimensions come in at 196.4 inches long, 76.6 inches wide, and 60.9 inches high on a 122-inch wheelbase. This would make it four inches shorter than the current S90 long-wheelbase, the only version sold anymore, 1.7 inches wider, and 3.2 inches taller, with a wheelbase 1.5 inches longer. If this is how it turns out for production, the ES90 will be 1.5 inches shorter than the EX90 but have a wheelbase 2.5 inches longer — a chauffeur special for the Chinese market, perhaps. A 111-kWh battery pack (107 kWh usable) would be the same spec that powers the EX90, the ES90 in rear-drive trim expected to be good for nearly 600 kilometers (373 miles) on China's CLTC vehicle regimen. We need clarity on other rumored specs like a powertrain making 455 horsepower and 523 pound-feet, a curb weight of 5,511 pounds for an RWD trim and 5,732 pounds for dual-motor AWD.

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.