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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2025 Volvo EX30 Ice Drive: Sliding through Sweden in Volvo's charming new EV

GULLTRASK, Sweden — The irony of testing the new 2025 Volvo EX30 on a frozen lake mere miles south of the Arctic Circle is about as strong as the nonstop snow whipping my face upon exiting the sumptuously warm haven that is this little crossoverÂ’s colorful interior. Chances are, very few EX30 buyers in the United States will find themselves in such extreme conditions that studded winter tires become a non-negotiable item. But hey, when the opportunity arises to put what is arguably one of the most exciting new EVs introduced in the past year through the sort of ice driving Volvo does while testing on the companyÂ’s Swedish home turf, the only reasonable answer is, “Yes, please.” WhyÂ’s the EX30 so exciting? There are 36,245 reasons why. Most new EVs are inarguably expensive propositions, but with a starting (and startling) price of just $36,245, the EX30 aims to buck that trend. Not only is it inexpensive in comparison to the vast majority of EVs on sale today, but on paper and in person, it looks like a car one would expect to cost significantly more. The EX30Â’s performance figures are a huge contributor to this disconnect. Its single-motor, rear-drive model produces 268 horsepower and 253 pound-feet of torque (0-60 mph in 5.1 seconds), while the dual-motor AWD model amps that up to a rocking 422 horsepower and 400 pound-feet of torque (0-60 in 3.4 seconds). The performance party trick here is that the EX30 is lightweight for an EV, coming in at just 4,140 pounds with AWD or 3,858 pounds with RWD – that comes in handy when youÂ’re on ice. The Bjorntrask Ice Track just outside the hamlet of Gulltrask is not easy to get to. First, one must find your way to the Baltic-adjacent town of Lulea, Sweden. ItÂ’s one of the most bustling towns in the remote landscape that is northern Scandinavia, and it just so happens to host a small airport, which sees about nine arriving flights per day. Lulea is far enough north that itÂ’s covered in a permanent blanket of snow from November until spring hits, and the snow coverage you see on the coast only increases the further one drives inland. Unlike most winter-stricken American states, Sweden doesnÂ’t use salt to help clear snow and ice from its roads. Instead, gravel is used in abundance, but frankly, itÂ’s not much help when snow consistently covers it right back up.

Editors' Picks March 2024: Refreshed Acura TLX, the Mazda CX-90 and more

This month, a wide variety of body styles and powertrain propositions earn Editors' Picks status. The brand-new Mazda CX-90 has impressed us in many forms, but that comes as no surprise. The Tonale from Alfa may not be a super-hot performance SUV like the Stelvio Quadrifoglio, but it's still captured our love. And for those wishing to remain lower to the ground, the V60/V60 Cross Country bring style to the limited pie that is the wagon market. Lastly, Acura updates its TLX, and the package only gets better. In case you missed previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. You'll find the entire list of Editors' Picks at this link here, which we keep updated as cars are either added or dropped from the list. The vehicles youÂ’ll find below consist of every car we rated in March that earned an EditorsÂ’ Pick. 2024 Mazda CX-90 2024 Mazda CX-90 PHEV Premium Plus View 70 Photos Quick take: The driver's three-row SUV. Enthusiasts who need space should seek out the CX-90. It translates Mazda's enthusiast DNA into a people hauler. Score: 8 What it competes with: Honda Pilot, Kia Telluride, Jeep Grand Cherokee L, Chevy Traverse, Subaru Ascent, Ford Explorer, Toyota Highlander, Mazda CX-9, Kia Sorento, Buick Enclave, Nissan Pathfinder, VW Atlas Pros: Lovely to drive inline-six; premium interior; will make you forget you're driving a family hauler Cons: Limited third-row and cargo space for the segment; PHEV is rough around the edges From the editors: News Editor Joel Stocksdale — "With excellent driving dynamics, classy interiors, strong powertrains and good value, the CX-90 should be high on anyone's shopping list, whether they're looking at mainstream or upscale brands. It's a strong competitor in a big field. The available interiors put it on par with some real upscale brands. It's not perfect, but it's very good, and it's a good sign for future Mazdas." Road Test Editor Zac Palmer — "There's little doubt that the CX-90 is the affordable three-row SUV for enthusiasts, and I think the inline-six is likely your best bet.