1998 Volvo S70 T5 Sedan 4-door 2.3l on 2040-cars

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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo Cars' July sales rise 6% driven by European EVs

COPENHAGEN — Volvo Cars' sales rose 6% year-on-year in July to 57,447 cars, driven by an increase in fully electric vehicles in Europe, the Sweden-based automaker said on Friday. Volvo Cars, which is majority-owned by China's Geely Holding, said in a statement that total sales in Europe, the biggest market for Volvo Cars, were up 40%, while sales in the United States and China fell by 11% and 31%, respectively. "We are pleased to report another month of sales growth, which is driven largely by the sales in Europe despite a generally challenging market environment," deputy CEO and Chief Commercial Officer Bjorn Annwall said in the statement. Sales of fully electric and plug-in hybrid models were up 49% compared to the same period of 2023, especially driven by Europe, and also accounted for 49% of all cars sold during July. Shares in the company fell 0.7% by 0724 GMT, outperforming Stockholm's benchmark stock market index which traded down 2%. Volvo Cars aims to have electric vehicles account for half of its sales by volume by mid-decade and hopes to sell only EVs by 2030.

Volvo S60 Polestar Concept looking Smurfy in Jay Leno's Garage

Is it just us, or has Jay Leno's Garage evolved from an intimate, off-the-cuff video series designed to show off the late-night comedian's automobile collection into something a lot more ambitious and... mainstream? This isn't a complaint, exactly, as Leno has been putting out engaging videos at an increasingly furious pace. However, we can't help but note that the subjects have largely graduated from the funnyman's steam-powered eccentricities and forgotten classics to lots of new production and concept cars, often with automaker execs in tow. It's almost as if the series is turning into an internet version of his NBC talk show, one where bigwigs swing by to show off their latest projects as part of their publicity tours, only instead of new movies and albums, it's cars or the occasional motorcycle.
Such is the exactly case with Volvo's stonking S60 Polestar Concept, which makes its appearance in Jay's warehouse of wonders this week. Tuned by in-house skunkworks Polestar, the "Swedish Racing Blue" S60 has certainly been making the rounds as of late, with recent appearances near Leno's garage at the LA Auto Show and an Auto Motor und Sport track faceoff against the BMW M3 and Audi RS4 Avant.
Perhaps we shouldn't be surprised that Volvo is so keen to get its showcar in front of the cameras - last we heard, executives were seriously considering a small production run for their unlikely 508-horsepower, all-wheel drive sport sedan, though we continue to hear that realistic pricing is likely to be a roadblock.