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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Driving the Ford Explorer ST and Volvo V60 Cross Country | Autoblog Podcast #613

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick. First they talk about driving the Volvo V60 Cross Country and Ford Explorer ST, with some thoughts about the Subaru Outback and Super Bowl commercials as well. Then they dive into the mailbag, answering questions and following up on the outcomes of previous "Spend My Money" segments. Finally they wrap things off with a new "Spend My Money," in which they help a listener pick a new car that will accommodate a new, tiny family member without sucking all the fun out of driving. Autoblog Podcast #613 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars We're Driving: 2020 Volvo V60 Cross Country 2020 Ford Explorer ST 2020 Subaru Outback Super Bowl ads Mail bag Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo opens order books for XC90 First Edition

The new Volvo XC90 breaks new ground in any number of ways. It's based on a new modular platform, packs new engines, introduces a new design language and incorporates a whole slew of new safety systems. Even in its sales approach, it takes Volvo into new territory.
In what Volvo calls an industry first, the first 1,927 examples of the new XC90 will be sold online. Those First Edition models, whose production numbers honor the year of the company's founding, will come fully equipped in T6 AWD guise with the twin-charged (but not hybrid) 316-horsepower engine, air suspension, Bowers & Wilkins audio system and 21-inch Inscription alloys, decked out in black with a tan Nappa leather interior, all for $65,900.
As you can see from the online store, ordering has officially begun. Get one while they're hot.