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Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Two more Volvo Concept C Coupe teasers drop [w/videos]

Volvo is planning to take the wraps off its Concept C Coupe tomorrow ahead of an official unveiling at the Frankfurt Motor Show. If you just can't wait until then, though, Volvo has released two more teaser videos for the new concept.
Like the video from earlier in the week, we get a couple more sneak peeks of the stylish two-door including our first glimpse of the interior. The highly conceptual concept likely hints at a future coupe for the Swedish automaker, and after dropping the C30 and C70 from its lineup over the last couple years, this can't come soon enough. Scroll down to watch both new teaser videos, and stay tuned to see more on this car tomorrow.

Volvo Concept Coupe is brand's 'next-generation P1800' [w/video]

Volvo is calling the Concept Coupe its "next-generation P1800."
The teasing can now officially come to an end - Volvo has released all the images, videos and details on its new Concept Coupe, and we're intrigued. The Swedish automaker is calling the concept its "next-generation P1800," and those are some pretty big shoes to fill. Fortunately, it's not all talk; there are clear links to Volvo's much-loved coupe in its shape, though we certainly wouldn't call the Concept Coupe 'retro.'