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LOLVO Volvo V60 video leverages the power of cats on cars

You know what we haven't posted in a long time? A very weird, car-related video. It's high time we address this failing.
As strange videos go, this one is truly bizarre. The two-minute clip focuses on the Volvo V60 R-Design, although you're not going to be learning anything about the car. Instead, you're going to be focused on the weird narrator (and the cat decals on the windows).
It's like someone taught the Swedish Chef to speak English, but with a ridiculous accent and a script that's been fed through Google Translate. The result is a weirdly cerebral voice speaking in a manner that borders on gibberish mixed with information about the car. We're particularly fond of, "In accordance with Volvo tradition... the car... is... of course... furnished, with an inside." "Floor bibs," in reference to the floor mats, was an office favorite, as well.

Volvo EX90 livestream reveal: Watch it here

Volvo's next chapter is about to begin with the debut of the EX90, the Swedish brand's all-electric successor to the three-row XC90 SUV. The new flagship will be a showcase of design, technology, safety and sustainability, pointing the way forward for the Volvo's all-electric future. The EX90 official reveal was on Wednesday, November 9 at 9 a.m. Eastern, and you can watch the live debut right here in the video above. So far, Volvo has released a number of teaser images showing parts of the car's exterior and minimalist, tech-focused interior. It has talked about the EX90's interior materials, its no-button tech interface and its focus on safety, including interior radar and exterior lidar. In addition to seeing the EX90, Volvo promises to give us a glimpse at what's to come next. Tune in above to hear it all. Covered body-coloured grille frame View 6 Photos

How the Chinese tycoon driving Volvo plans to tackle Tesla

HANGZHOU, China — "Do you know how big Volvo is?" asked Don Leclair, finance chief at Ford. It was 2008, and Leclair was responding to an offer from a little-known Chinese businessman to purchase the Swedish carmaker, which Ford owned. The businessman, Li Shufu, had a company with less than half Volvo's sales and a flagship model, King Kong, almost unknown outside China. He was politely shown the door of the "Glass House," Ford's iconic headquarters near Detroit, according to two people who were at the meeting. Ford's Leclair did not respond to requests for comment about the episode. Fast-forward to 2021 and Li Shufu's company, Zhejiang Geely Holding Group, is one of the biggest-selling automakers in the world's biggest auto market. It controls not only Volvo Cars but also a clutch of global auto brands, and a significant stake in German giant Daimler AG, the maker of Mercedes-Benz. These names are now part of its plans for a revolution in autos. Geely is preparing Volvo for a listing on the Nasdaq Stockholm exchange as a route towards the future of transportation: One where cars are part of an electrified network of mobility services, driving themselves, connecting to each other and — like cellphones — generating an array of data and new business opportunities. It's a vision more Silicon Valley than Detroit, where traditional automakers globally are chasing another giant — Tesla Inc. Li Shufu and his advisers eventually convinced Ford to part with Volvo in 2010 for $1.8 billion. It was the first in a string of deals, tapping brands such as Lotus, Smart and the London Electric Vehicle Company to form a network that he calls a "bigger circle of friends" across industry segments. Li Shufu sees them as building blocks to help Geely compete in a future where autos are not vehicles, but "service providers," he told Reuters in his management suite at Geely's headquarters in Hangzhou, eastern China. In that business model, cars will be available on subscription and offer services such as making payments and in-car apps. They will update their own software, and spawn opportunities in the same way as the mobile operating systems developed by Apple Inc and Google. "We are trying to create an automotive ecosystem similar to Android," he said. Li Shufu, 58, recently adopted a foreign first name - Eric - because he liked the sound of it.