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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

2024 Volvo C40 and XC40 Recharge First Drive Review: Back to the RWD future

The 2024 Volvo XC40 Recharge and C40 EVs will be available with rear-wheel drive, replacing the front-wheel-drive version that has been the fraternal pairing’s single-motor base model. This is obviously newsworthy — why else would I be writing about it? But does it actually mean anything? After driving both of these vehicles around the lakes, seaside, perfectly-maintained highways, and cobblestoned urban streets proximate to the brandÂ’s headquarters in Gothenburg, Sweden, I can say that the answer is, not really. But thatÂ’s not really VolvoÂ’s fault. The last time Volvo sold a rear-wheel-drive vehicle in the United States was 1998 when the cushy, brick-like 960 was retired (officially S90 and V90 in their final year). Everything thereafter was front-wheel drive or at least on a front-drive-based platform, in no small part due to the additional all-weather traction and stability afforded by the additional weight of an internal combustion engine and transaxle over the drive wheels. In short, it was safer, and even as Volvo moved away from decades of arcane, rectilinear design, safety remained its raison dÂ’etre.   That hasnÂ’t changed, but according to Volvo, EVs have fundamentally changed vehicle dynamics, centers of gravity, and weight distribution to refute the front-drive argument. A Volvo spokesperson told me that this new one-motor layout in the XC/C40, driving the rear wheels, with contemporary advanced driver assistance systems, is better in inclement weather than a gas-engine/FWD combo. That explains why the switch to a standard rear-drive layout doesnÂ’t run afoul of VolvoÂ’s established ethos, but why make the switch in the first place? Whether it was the plan all along, or just an advancement of next-generation technology to prolong and extend the relevance of these vehicles, is not something Volvo would comment on. In any event, many of the base EVs that are in or near the XC/C40Â’s competitive set — the VW ID.4, the Kia EV6, the Hyundai Ioniq 5 — feature rear-wheel drive in their single-motor setup. It is notable that all of those cars were developed from the ground up as EVs and could be optimized for the aforementioned dynamics. The XC40 and C40 were built on a platform capable of accommodating gas-only, plug-in hybrid and full-electric powertrains.

Lexus LC 500 dominates 2016 EyesOn Design Awards

The Lexus LC 500 captured top honors for the best-designed production car and the best interior at the 10th annual EyesOn Design awards at the Detroit Auto Show. The awards are handed out by the Detroit Institute of Ophthalmology. The Buick Avista won the concept car category, just as its four-door predecessor, the Avenir, did last year. Other winners this year included the Chrysler Pacifica, which won for the best-designed production "truck" (as crossovers and minivans are sometimes categorized), and the Audi H-Tron Quattro, which won for the best concept truck. The Acura Precision concept was also recognized for its "innovative use of color, graphics, and materials." And the new Volvo S90 was singled out for its human-machine interface. The panel of jurists this year included designers from an array of automakers and art schools. Several past honorees for the organization's LifeTime Design Achievement Award participated in the voting, including GM's Wayne Cherry, BMW DesignworksUSA founder Chuck Pelly, Hyundai's Peter Schreyer, and Jack Telnack (formerly of Ford). Telnack also served on the select panel of chief judges this year, alongside Chris Chapman from Hyundai, Dave Marek from Acura, and Stewart Reed from the Art Center College of Design. Lexus Takes 2 and Buick Wins Best Concept For 2nd Year at EyesOn Design Awards at NAIAS January 12, 2016, Detroit, Michigan. A panel of design leaders representing worldwide automotive manufacturers and transportation design chiefs from top design schools around the globe today selected these vehicles to receive the following EyesOn Design Awards at the North American International Auto Show: * Production Car: 2017 Lexus LC500 * Production Truck: 2017 Chrysler Pacifica * Concept Car: Buick Avista Concept * Concept Truck: Audi h-tron Quattro Concept * Best Designed Interior: 2017 Lexus LC500 * Innovative Use of Color, Graphics and Materials: Acura Precision Concept * Human Machine Interface: 2017 Volvo S90 Chief Judges were: Chris Chapman of Hyundai, Dave Marek of Acura, Stewart Reed of ArtCenter College of Design, and Jack Telnack of Ford Motor Company (retired). 2016 marks the tenth year the EyesOn Design Awards have been an integral part of the North American International Auto Show. Related Video: Featured Gallery 2016 EyesOn Design Award Winners News Source: EyesOn Design Detroit Auto Show Acura Audi Buick Chrysler Lexus Volvo chrysler pacifica volvo s90 lexus lc 500 acura precision concept