2004 Volvo S60 2.5t Awd Sedan 4-door 2.5l on 2040-cars

Auto blog

Celebrate Volvo's 89th birthday with some neat facts

Volvo, arguably Sweden's best-known non-ABBA export, will celebrate the big 9-0 next year. The company has always operated somewhat under the radar, but it has its share of stories to tell despite an image formed by decades of solid, safe, and sensible cars. To celebrate the occasion, here are five lesser-known facts about Sweden's last remaining car brand. 1. It opened North America's first foreign car plant. Idyllic Halifax was a small fishing city of about a quarter-million in the early 1960s when Volvo arrived and became the first import brand to build cars en masse in North America. American consumers on the East Coast developed a fondness for the Volvo Amazon line in the late 1950s, leading Volvo to seek out a plant in the Americas. Halifax ponied up incentives, allowing Volvo to take advantage of a pact eliminating tariffs on cars built and exported between the United States and Canada. Volvo built cars there until the end of 1998, when it said its facility was no longer viable compared to larger factories in Europe. That brings us to The Netherlands, where Volvo bought a quirky, innovative automaker that once sold a car called the Daffodil (which was actually its luxury model). 2. You can thank Volvo for CVTs – even though it doesn't use them. Volvo wasn't interested in picking flowers. It wanted the automotive arm of truck manufacturer DAF, which would include its assembly plant, its Renault engines, and the first mainstream application of the CVT gearbox. Volvo acquired DAF's car business over the course of a few years in the early 1970s and, in typical Volvo safety-oriented style, it slapped big bumpers and head restraints on the little DAF 66 and rebadged it as the Volvo 66. The Dutch assembly plant would grow to include a partnership with Mitsubishi in the early '90s. Today, it operates as NedCar and builds Mini Coopers for BMW. Volvo is no longer involved in NedCar or DAF (which sold its CVT division to Bosch, by the way), but its acquisition of DAF helped ensure the success of CVTs. Ironically, even though Volvo's investment helped make CVTs mainstream, the Swedish automaker's affair with them was brief, and today it utilizes only conventional automatics. 3. The Swedish carmakers were pals. Over its 89 years, Volvo has been closely connected to a number of automakers – most notably Ford, which ran the company for a decade, and its current owner Geely. But Volvo is most closely linked to its longtime competitor, Saab.

Volvo's Geneva-bound concept wagon looks sexy in a raincoat

Volvo is set to complete its concept car trilogy at the next month's Geneva Motor Show with the debut of its Concept Estate, the followup to its Concept Coupe from the Frankfurt Motor Show and Concept XC Coupe from the Detroit Auto Show. We've been looking forward to its Swiss debut, and now some teaser images of the Concept Estate have been uncovered... on the website of a raincoat seller?
Yes, Swedish raincoat maker Stutterheim has apparently been commissioned by Volvo to build a high-quality car cover for its Geneva concept, and the fabricator's website shows off some of the details of the long-roofed design study. From what we can see, it looks like the Concept Estate is more shooting brake than traditional wagon. Also, it's brown. So basically, Volvo has built the ultimate car for auto journalists.
Joking aside, the images show off more than a few of the design traits we've seen on Volvo's two previous concept cars. A wide, rectangular grille and lowercase-B-shaped taillights are both noticeable in these teasers, but we can't see much more than that.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.