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Trade war tactics: How Volvo will land a cheap Chinese EV on U.S. shores

A made-in-China electric vehicle will hit U.S. dealers this summer offering power and efficiency similar to the Tesla Model Y, the world's best-selling EV, but for about $8,000 less. The EX30 from Volvo Cars, the Swedish luxury brand owned by China's Geely, foreshadows the fierce competitive threat U.S. automakers could face from Chinese EV manufacturers that have surged far ahead of global rivals, especially on affordability. The $35,000 window sticker of Volvo's compact SUV hits a sweet spot in the U.S. market, where most buyers cannot afford most EVs. The competitive price reflects an unusual combination of Geely's China-specific cost advantages and Volvo's ability to skirt U.S. tariffs on Chinese cars because it also has U.S. manufacturing operations, according to interviews with four sources familiar with Volvo and Geely strategy and several U.S. trade policy experts. Chinese EV makers can undercut global competitors largely because of the nation's domination of battery minerals mining and refining, as well as its long-standing commitment to EV development, including heavy government subsidies. In addition, Geely has slashed manufacturing costs by merging supply chains and sharing platforms and parts with Volvo and other Geely brands, according to two senior Geely managers, who spoke on condition of anonymity because they are not authorized to speak publicly. Despite its aggressive price, Volvo is targeting hefty profit margins on the EX30 of between 15% and 20% globally, said a third Geely source. China's EV dominance will be on display this week at the nation's premier auto show in Beijing. In the China market, the world's largest, dozens of domestic EV brands are fighting it out in a price war while foreign automakers have steadily lost market share. The intense competition has driven China's biggest EV makers, led by BYD, to accelerate exporting of EVs that can capture higher prices and profits in less competitive overseas markets. The EX30 will be among only a handful of China-made cars sold in the United States, none of them from Chinese brands. Vehicles from China currently face a 27.5% tariff and increasingly strident calls for higher trade barriers from U.S. automakers and their political allies. But Volvo is eligible for tariff refunds under a law that awards them to firms with U.S. manufacturing operations — such as VolvoÂ’s South Carolina plant — that also export similar products, according to U.S.

How the Chinese tycoon driving Volvo plans to tackle Tesla

HANGZHOU, China — "Do you know how big Volvo is?" asked Don Leclair, finance chief at Ford. It was 2008, and Leclair was responding to an offer from a little-known Chinese businessman to purchase the Swedish carmaker, which Ford owned. The businessman, Li Shufu, had a company with less than half Volvo's sales and a flagship model, King Kong, almost unknown outside China. He was politely shown the door of the "Glass House," Ford's iconic headquarters near Detroit, according to two people who were at the meeting. Ford's Leclair did not respond to requests for comment about the episode. Fast-forward to 2021 and Li Shufu's company, Zhejiang Geely Holding Group, is one of the biggest-selling automakers in the world's biggest auto market. It controls not only Volvo Cars but also a clutch of global auto brands, and a significant stake in German giant Daimler AG, the maker of Mercedes-Benz. These names are now part of its plans for a revolution in autos. Geely is preparing Volvo for a listing on the Nasdaq Stockholm exchange as a route towards the future of transportation: One where cars are part of an electrified network of mobility services, driving themselves, connecting to each other and — like cellphones — generating an array of data and new business opportunities. It's a vision more Silicon Valley than Detroit, where traditional automakers globally are chasing another giant — Tesla Inc. Li Shufu and his advisers eventually convinced Ford to part with Volvo in 2010 for $1.8 billion. It was the first in a string of deals, tapping brands such as Lotus, Smart and the London Electric Vehicle Company to form a network that he calls a "bigger circle of friends" across industry segments. Li Shufu sees them as building blocks to help Geely compete in a future where autos are not vehicles, but "service providers," he told Reuters in his management suite at Geely's headquarters in Hangzhou, eastern China. In that business model, cars will be available on subscription and offer services such as making payments and in-car apps. They will update their own software, and spawn opportunities in the same way as the mobile operating systems developed by Apple Inc and Google. "We are trying to create an automotive ecosystem similar to Android," he said. Li Shufu, 58, recently adopted a foreign first name - Eric - because he liked the sound of it.

2025 Volvo EX90 now $3,300 more expensive thanks to materials costs

Without any fanfare, and with sharp surprise to some dealerships and reservation holders, Automotive News reports Volvo upped the price on all EX90 trims by $3,300. The automaker told the outlet that it raised prices on May 1, a month before the EX90 entered production after almost a year of delays. Volvo said it told its dealer body and reservation holders about the increase on June 26, the same day it informed reservation holders that the electric SUV would miss certain features on delivery and be programmed with workarounds for some unsolved issues like battery drainage when parked. The omissions include at least one of the lidar-centric safety systems that Volvo touted as putting the EX90 ahead of the competition when the car launched. The company told one reservation holder the software gaps would be filled in sometime in the "early ownership" phase, the only rational kind of non-answer available to automakers working through EV bugs. We couldn't find any active EX90 forum threads about the price increase, a strange absence for an anticipated vehicle with more than 10,000 preorders. In a Reddit thread from June 27, a commenter writes, "Just got my [EX90] customization email and the price has indeed increased to $79,995 + $1,295 destination fee," making it sound like being surprised by the automaker instead of being informed, such surprise matching a story another potential buyer told AN. And now a note on the EX90 configurator warns shoppers that "Ventilated Nordico is expected to be delivered towards the latter part of the estimated delivery time above." Since there are no delivery times yet, that means no ventilated seats for U.S. buyers for an unknown amount of time.  The new MSRPs figures for EX90 in base Twin Motor form after the $1,295 destination charge are:  Plus 7-seater: $81,290  Plus 6-seater: $81,790  Ultra 7-seater: $85,640  Ultra 6-seater: $86,140  Add $5,000 to these prices to for the Twin Motor Performance drivetrain. Both versions run off a 111-kWh battery from CATL. The first provides a total of 402 horsepower and 568 pound-feet of torque, and a 0-60 time of 5.7 seconds. The performance version is good for 496 horsepower and 671 pound-feet of torque, shrinking the 0-60 time to 4.7 seconds. A company spokesperson named rising materials costs as the culprit.