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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo updates Inscription packages for 2015 XC60, S80

Volvo is improving the luxury offered by the XC60 and S80 with upgrades to both models' Inscription packages for 2015. It is also making all of its models (other than the soon-to-be-replaced XC90) available with its new Drive-E engine family and Sensus infotainment system.
The Inscription package was previously available on both the XC60 and S80, but new upgrades include Sovereign Hide leather throughout their interiors, including on their instrument panels, seatbacks, center armrests and headrests. Inscription also adds wood inlaid trim and new floor mats. On the outside, the package is offered in Crystal White Pearl, Electric Silver and - exclusively for the S80 - Ember Black. The XC60 comes with 20-inch, ten-spoke wheels, and the S80 receives 19-inch wheels of the same design.
As part of its sponsorship of a yacht race, Volvo is also bringing the XC60 Ocean Race Edition to the US. Buyers will get their choice of black or blonde leather seats with orange stitching, a map of the race route on the rear load cover and the event's logo around the car.

Volvo PV444 turns 70

Volvo has made all manner of vehicles over the course of its long history, including coupes, convertibles, hatchbacks, sedans, wagons and SUVs. But the vehicle that started it all was the PV444.
Or rather, we should say, the PV444 is what re-started it all. Because while it wasn't Volvo's first model, it was the first one it produced after the war. Monday, September 1, will mark 70 years since the PV444 first debuted at the Royal Tennis Hall in Stockholm pictured above, where the company received 148,437 visitors.
That presentation there took place shortly before the end of World War II when the vehicle wasn't even finished yet. A team of 40 engineers and designers were still fine-tuning the final version, but were eager to show the public what it would start building after the last bullet was fired and peace would return to Europe.