2008 Volvo S40 Auto on 2040-cars

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Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

Volvo dealers pushing for V40 in America [w/poll]

Not too long ago, Volvo effectively replaced three models with one. Those were the C30, S40 and V50, and their replacement came in the form of the V40. While its predecessors were available (at some point, anyway) in North America, the V40 isn't. And that's something that Volvo's players in the US would like to change.
According to Automotive News, both Volvo Cars of North America and its dealers are pressing the factory to reverse its decision and prepare the V40 for an American assault on the likes of the Volkswagen Golf and Audi A3. It's a game they won before with the current V60, which hasn't been available here, but is set to make the transatlantic voyage come the start of the new year.
This time, though, Volvo Cars of North America may have a bigger fight on its hands, because the V40 wasn't designed to meet US regulations. Getting it up to spec, then, may be a bigger challenge than it's worth. But if the American importer and dealer network makes its voice heard, the V40's replacement could be designed with US regulations in mind.

Leno drives Volvo P1800 from Roger Moore's The Saint

Outside of a few notable exceptions, Volvo usually isn't associated with making beautifully curvaceous vehicles. But in the 1960s and early '70s the company proved with the P1800 that its cars didn't only have to be safe but staid family transportation. Underneath that shapely styling were a lot of components from the brand's parts bin, but that didn't bother Roger Moore when he drove one of these in the TV series The Saint. Actually, the future James Bond actor didn't just get behind of one of these; he owned this exact 1967 P1800 S. It's this week's highlight on Jay Leno's Garage.
Moore was the car's original owner, but it also appeared in studio scenes of The Saint. Despite its famous provenance, when owner Bill Krzastek bought the P1800 in England, it was in pretty rough shape. The Volvo underwent a nine-month restoration to get it back into shape, which included some new body panels and wheels. Krzastek claims that much of the interior is original, though.
Krzastek comes off has a little bit nerdy, but you have to give him credit. He absolutely loves his Volvo and knows something about practically every detail of his car's history. Krzastek even refinanced his house to fund the purchase and restoration of the P1800. Although, with the right maintenance these old Swedes have been known to go millions of miles. Enjoy this look at one that was a star of the screen in the '60s.