2005 Volvo S40 2.4i on 2040-cars

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New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.

Sweden's Prince Carl Philip to race for Volvo in STCC

Prince Carl Philip Bernadotte has it good. He is a member of the Swedish Royal Family, he dates a model and he has been voted by Forbes as one of the "20 Hottest Young Royals." If that were not enough, he is a fairly successful racecar driver. The latter has earned him a spot on the Volvo Polestar racing team for the Swedish Touring Car Championship. The prince will be piloting a race-spec S60 in the 2013 STCC campaign.
Starting in 2008, Prince Carl Philip began competing in the Porsche Carrera Cup, where he placed as high as 11th. In 2010, he finished first in the Porsche GT3 Endurance competition, and most recently, he placed fourth in the 2012 Swedish GT GTB.
As his motorsport career up to this point suggests, the prince is quite serious about racing and the STCC is the next step up. According to Prince Carl Philip, "There is no tougher championship in Sweden and at the same time as I have respect for it, it motivates me greatly." You can read more on Prince Carl Philip's upcoming campaign with Polestar in the press release below.

Volvo promises new direct-injected diesels, 8-speed auto

As a part of eliminating its dependence on Ford platforms and powertrains, Volvo has previously announced information about its Volvo Engine Architecture (VEA) and Scalable Platform Architecture (SPA), but now we're finally getting some details about what will power some of the Swedish automaker's next-generation products.
The biggest key to VEA on the diesel engines is a new technology Volvo calls i-ART. This system uses unique injectors at each cylinder capable of monitoring fuel pressure and adjusting accordingly to maximize fuel economy and performance and reduce emissions. Looking ahead, Volvo says its four-cylinder engines will be able to offer the power of a six-cylinder and eventually, mixed with some sort of electrification, will be able to rival the performance of a V8 and "turn V8s into dinosaurs."
More details about the new diesel injection technology is posted in the press release below.