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2025 Volvo EX30 Ice Drive: Sliding through Sweden in Volvo's charming new EV

GULLTRASK, Sweden — The irony of testing the new 2025 Volvo EX30 on a frozen lake mere miles south of the Arctic Circle is about as strong as the nonstop snow whipping my face upon exiting the sumptuously warm haven that is this little crossoverÂ’s colorful interior. Chances are, very few EX30 buyers in the United States will find themselves in such extreme conditions that studded winter tires become a non-negotiable item. But hey, when the opportunity arises to put what is arguably one of the most exciting new EVs introduced in the past year through the sort of ice driving Volvo does while testing on the companyÂ’s Swedish home turf, the only reasonable answer is, “Yes, please.” WhyÂ’s the EX30 so exciting? There are 36,245 reasons why. Most new EVs are inarguably expensive propositions, but with a starting (and startling) price of just $36,245, the EX30 aims to buck that trend. Not only is it inexpensive in comparison to the vast majority of EVs on sale today, but on paper and in person, it looks like a car one would expect to cost significantly more. The EX30Â’s performance figures are a huge contributor to this disconnect. Its single-motor, rear-drive model produces 268 horsepower and 253 pound-feet of torque (0-60 mph in 5.1 seconds), while the dual-motor AWD model amps that up to a rocking 422 horsepower and 400 pound-feet of torque (0-60 in 3.4 seconds). The performance party trick here is that the EX30 is lightweight for an EV, coming in at just 4,140 pounds with AWD or 3,858 pounds with RWD – that comes in handy when youÂ’re on ice. The Bjorntrask Ice Track just outside the hamlet of Gulltrask is not easy to get to. First, one must find your way to the Baltic-adjacent town of Lulea, Sweden. ItÂ’s one of the most bustling towns in the remote landscape that is northern Scandinavia, and it just so happens to host a small airport, which sees about nine arriving flights per day. Lulea is far enough north that itÂ’s covered in a permanent blanket of snow from November until spring hits, and the snow coverage you see on the coast only increases the further one drives inland. Unlike most winter-stricken American states, Sweden doesnÂ’t use salt to help clear snow and ice from its roads. Instead, gravel is used in abundance, but frankly, itÂ’s not much help when snow consistently covers it right back up.

Volvo buyers have best credit scores among all auto shoppers

Experian, the US credit reporting agency, recently concluded a study into the financing and credit scores of US car buyers. One of the prime findings was that Volvo buyers enjoy the strongest credit scores among new car shoppers from all brands (nota bene, these are Experian's own numbers and can differ from other agencies). Unlike the Forbes report on the same story, though, we don't find that surprising at all, nor do we think it necessarily helps Volvo's upscale brand aspirations. The Gothenburg-based carmaker has sold its wares on tank-like safety for decades, so it seems natural that its buyers would be just as safe with and attentive to their credit scores as they are with their choice of vehicle.
Audi was ranked fourth by consumer credit score, Porsche seventh and Mercedes-Benz ninth, yet the fact that Volvo outranks them in this metric is probably a plus to its bottom line but not necessarily its image. It's not unfair to say more people desire those other luxury brands - Volvo itself has admitted as much - and people in the throes of desire have been known to be a little more let-it-ride about things like credit scores. The differences aren't huge, though: compared to Volvo's 818, Audi shoppers scored at 813, Mercedes shoppers 802. Lexus and Acura intenders took the other two steps on the top-credit-scores podium.
Mitsubishi took the honors at the other end of the charts, Experian finding that its potential customers, with an average of 604, had the lowest scores. Mitsubishi was followed by Suzuki and Dodge. On the other side of the financing table, Toyota led the way in how many of its vehicles were bought with bank assistance, followed closely by Ford, Chevrolet taking third place. Also of note, and for whatever it's worth, not one automaker made both the 'top ten by financing' and 'top ten by credit score' lists, but four made both the financing and 'bottom ten by credit score' lists: Chevrolet, Nissan, Kia and Dodge.

Volvo brings a whole new 2014 showroom for Geneva's approval

Sometimes it takes smaller automakers a bit longer than the industry average to rotate and freshen their product lineups. Volvo has taken a big swing for the 2014 model year in that regard, and has brought along a full product portfolio of new cars.
In the main, this means that the Swedish brand has fast-tracked facelifts for its already-attractive assemblage of sedans, wagons and crossovers. Volvo mainstays S60 and S80 have both gotten appearance modifications to freshen them for dealer lots, as well as added features inside the car. We're particularly happy to report that the spirited "60 cluster" models - S60, V60, XC60 - can now be had with optional paddle shifters on new, three-spoke steering wheels.
Below you'll find a whole bunch of image galleries of the revised Volvos, live and in person from the show floor in Geneva. For a bit more background on the Volvo updates, feel free to read our original announcement of the news or scroll down to catch the press release.