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Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

Volvo prices its entry-level 2025 EX30 EV

Volvo announced Tuesday that it kept its promise to launch its new entry-level 2025 EX30 EV with an MSRP of $34,950 ($36,245 after Volvo's now-$1,295 destination fee). On top of that, we now have full pricing for the EX30 range, from the Core on up to the twin-motor Ultra. Just how reasonably priced is this new premium compact electric crossover? Well, every trim's MSRP starts below the current average transaction price for a new vehicle in the United States — and note we didn't say "electric" there.  The EX30 is offered in two powertrain variants, each with its own trim structure. The Single Motor Extended Range is offered in Core, Plus and Ultra trims. Meanwhile, the Twin Motor Performance is offered in just two: Plus and Ultra. The configuration names give it away, but if frugality is your game, the 275-mile Single Motor Extended Range is for you; if you want to hit 60 in just 3.4 seconds at the expense of range, then the Twin Motor Performance is what you're after. It'll cost you, of course; the jump from a Single Motor Core to a Twin Motor Plus is $9,950 — one heck of an upcharge for all-wheel drive — but remember: The two-wheel drive model is no penalty box. The single-motor EX30 is rear-wheel drive, not front. Here's the full pricing breakdown:  Single Motor Extended Range Core - $36,245 Plus - $40,195 Ultra - $41,895 Twin Motor Performance Plus - $46,195 Ultra - $47,895 Technically, the EX30 is $100 more expensive than we expected, but that's down to Volvo bumping up its destination fee for 2025. Hey, as Korzeniewski notes, they're still charging less to import an EX30 from overseas than Ford charges to ship an F-150 from Michigan, so we can't get too bent out of shape. Presumably the assembled-in-China EX30 does not qualify for the federal tax credit. Look for Volvo's bare-bones but stylish little electric crossover to hit dealerships in the first half of 2024; deposit holders will be able to configure their existing orders in the coming months.  Related video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo demos autonomous self-parking car concept

A number of companies are developing autonomous vehicle technology - Google and Audi come to mind - but Volvo is applying its work in the area to a particular usage case: parking. The Swedish automaker has the technology up and running in a concept vehicle, which it says can be dropped off at the curb by its owner and left to its own devices to enter and navigate a car park, then find and park in an available parking spot. Volvo says the process can even be reversed when the owner is ready to go, with the car leaving the car park on its own to meet its key-holder again at the curb.
The vehicle first interacts with Vehicle 2 Infrastructure technology, which places transmitters in the road itself to inform the car (and driver) if the self-parking service is available. The driver then hops out, activates the Self Parking function on his or her smartphone and then leaves the car to do its work. The car uses sensors, all seemingly hidden from view (an advancement of its own in this field), to autonomously navigate the car park, which includes interacting and adjusting to other cars, people and objects.
The technology used here builds off of Volvo's other work in autonomous vehicle research, namely the Safe Road Trains for the Environment (SARTRE) project in which the company managed to create a train of four cars autonomously following a lead truck at speeds up 56 miles per hour. Volvo says the first application of its autonomous research in a production vehicle will happen at the end of 2014 with some level of autonomous steering available in the next-generation XC90. See the system in action by watching the video below.