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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Embrace one-pedal driving in EVs and PHEVs

I just came back from a trip out to California, where I was able to drive the new 2022 Volvo XC60 Recharge in its new extended-range form (you’ll find that review on Autoblog tomorrow). One of the newly-added headline features for this plug-in hybrid SUV is true one-pedal driving. This is one-pedal driving in a PHEV, not a full battery electric vehicle, and as of now, one-pedal driving in PHEVs is exceedingly rare. Other plug-ins may offer levels of braking regeneration, but one-pedal driving is typically a feature reserved for full EVs. Adding the feature to the Volvo is a huge boost to the driving experience for me, and I sincerely hope we see it in even more PHEVs soon. In case youÂ’re new to the one-pedal driving game, hereÂ’s a quick explainer. ItÂ’s called “one-pedal” because most of the time, youÂ’re only using one pedal to accelerate and decelerate. Press in to accelerate; let off evenly and gently to decelerate via regenerative braking. The trick at the end is in slowing down the final few mph and bringing the car to a stop smoothly, which typically requires some practice and time spent figuring out how best to modulate the throttle pedal. Once youÂ’re stopped in a car with one-pedal driving, it should hold itself in place when you have your foot off the throttle, allowing you to relax your legs at lights. Applying pressure to the brake pedal would be unnecessary so long as traffic doesnÂ’t necessitate quicker deceleration than what the car is capable of via letting off on the throttle. The point, of all of the above, is that one-pedal driving in an EV or PHEV simply makes driving easier. Once you learn the car, not having to swap back and forth between the throttle and brake pedals makes stop-and-go traffic (or any kind of driving) a lot more relaxing to manage. The point of this story is to call out the lack of this feature in some EVs and nearly all PHEVs. Some of you may have already hit the comments to voice your disdain for one-pedal driving, but do note, while IÂ’m advocating for the feature to be present in all EVs, IÂ’m not advocating for it to be a required always-on feature. In fact, you should be able to turn it off and on at your whimsy. Many car manufacturers already offer one-pedal driving in their EVs, but companies like VW, Audi, Porsche and to a certain extent, Mercedes, do not. This is slightly irritating, mostly because those companies make some of the most desirable EVs on the market today.

Volvo might join the tide of automakers turning to hybrids and PHEVs

Volvo had been the clearest and most direct of all automakers about switching to a purely electric lineup.  Less than a year after getting the XC40 Recharge to market, on March 2, 2021, the company wrote that it "intends to only sell fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids." Two years later, with the C40 on dealer lots and the EX90 and EX30 in the pipeline, CFO Bjorn Annwall removed the wiggle room of "intends" by pledging Volvo won't "sell a single car" that isn't purely electric after after 2030, emphasizing the target to Automotive News with, "There's no ifs, no buts." Problem is, there are always ifs and buts, and Volvo might be the next automaker needing a tactical retreat to deal with them. After speaking to members of Volvo's U.S. dealer body, Automotive News reports a softening of the 2030 target. The most Volvo has said publicly came from CEO Jim Rowan, who told analysts during a recent investor webcast that because the EV transformation is going to take time to scale, hybrid powertrains could "form a solid bridge for our customers that are not ready to move to full electrification." According to AN, an anonymous insider said plug-in hybrids could take the lead for the next 10 years as global governments and global markets align on electric vehicles. If this turns out to be the case, Volvo would join a strengthening trend as automakers rush to develop hybrids and PHEVs to launch in the next three years.   Volvo would also be well positioned for the turn, considering buyer sentiment to the hybrids and PHEVs it's sold for many years now. The SPA1 platform supporting every Volvo with an internal combustion engine remains sound. Given development dollars and improvements in battery technology, there's no reason Volvo couldn't ride an evolution of the architecture into the next decade, and it can also take advantage of platforms and toolkits from parent company Geely. Only a year ago, Geely and Renault agreed on a joint venture to invest 7 billion euros for researching new technologies to make non-hybrid and hybrid gas engines more efficient.  This is clearly what U.S. dealers want based on their comments to AN, one retailer going so far as to say, "We will have to [stick with hybrids], or we will die."  Short term, Volvo's enduring the same pain felt by other automakers.