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Volvo leads and Mini fails in JD Power's Tech Experience Index

New cars are basically rolling computers. Everything from the engine to the infotainment runs on a series of ones and zeros, and a lot of that technology requires input from the driver. So it's no surprise that JD Power has a study designed specifically to discern which bits of tech drivers love and which bits they loathe. "New technology continues to be a primary factor in the vehicle purchase decision," says JD Power's Kristin Kolodge, executive director of driver interaction & human machine interface research. "However, it’s critical for automakers to offer features that owners find intuitive and reliable. The user experience plays a major role in whether an owner will use the technology on a regular basis or abandon it and feel like they wasted their money." The J.D. Power 2020 U.S. Tech Experience Index (TXI) Study found that Volvo owners are happiest with the technology packed inside their vehicles, followed by BMW and Cadillac, all brands that JD Power classifies as premium. The highest-rated mainstream brand is Hyundai, followed by Subaru and Kia. As was the case with the organization's Initial Quality and APEAL studies, Tesla's numbers aren't officially included because they are the only automaker that has not granted JD Power approval to contact its owners in states that require it. Tesla's projected score of 593 would have put it in second place, right behind Volvo's score of 617. The lowest-ranked brand in the TXI Study is Mini, with Porsche right behind. Diving a little bit deeper, JD Power's findings suggest that the technologies new car buyers care most about are related to helping them see their surroundings better. Camera systems, including rear-view mirror cameras and ground-view cameras, scored highest in five of the six satisfaction attributes measured in the study. The technology that owners could really do without? Gesture controls. Owners who answered JD Power's survey say they don't use gesture controls much at all after initially trying them, and they don't really care if their next vehicle has them. We have to wonder if those responses might be what kept BMW out of the top spot. The TXI Study also found that owners are split on automated driving helpers, like lane-keeping assist and automatic emergency braking. JD Power suggests that owners may need more training on those systems before they learn to trust them. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.

Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

2025 Volvo EX30 First Drive Review: Little big time

BARCELONA, Spain — Priced from $36,245, including $1,295 for destination, the new EX30 is VolvoÂ’s least-expensive car. But make no mistake, thereÂ’s nothing cheap about this subcompact electric crossover. From its solid road manners to its clever use of interior textiles, this little cutie is comfortable, competent and bursting with charm. We'll get the EX30 in Single Motor Extended Range and Twin Motor Performance variants when it goes on sale in the U.S. early next year. Both models are powered by a 69-kilowatt-hour battery pack – 64 kWh of which is usable – that can be replenished at a maximum charging rate of 153 kW. Volvo says youÂ’ll only need 27 minutes to take the EX30 from a 10% to 80% state of charge, but thatÂ’s assuming the battery is properly preconditioned, the charger youÂ’re plugged into actually works correctly, the planets are all aligned, etc. The Single MotorÂ’s, um, single motor is mounted to the rear axle, producing 268 horsepower and 253 pound-feet of torque. ThisÂ’ll get the EX30 to 60 mph in a perfectly respectable 5.1 seconds, and Volvo estimates a 275-mile driving range for this configuration – though not if youÂ’re testing that aforementioned launch time on the regular, of course. The Twin Motor Performance has the same rear drive unit, but adds a second motor to the EX30Â’s front axle for a total output of 422 hp and 400 lb-ft of torque. ThatÂ’s a whole heck of a lot of power – even for a 4,140-pound crossover – and my goodness, does this EX30 scoot. Put the EX30 Twin Motor into its Performance AWD setting, stomp the throttle and youÂ’ll hit 60 mph in 3.4 seconds. That makes the EX30 VolvoÂ’s quickest accelerating production car ever. Nifty as that is, however, after a day of driving the EX30 on winding Spanish country roads and darting through traffic in BarcelonaÂ’s busy city center, I think the Single Motor is the way to go. Remember, even the pokiest EVs still feel quick thanks to instant electric torque, and at no point does the Single Motor EX30 ever feel like it canÂ’t get out of its own way. Beyond that, though, the EX30 Single Motor is simply more fun to drive. At 3,858 pounds, the rear-drive EX30 is 282 pounds lighter than the AWD version, and all that weight comes off the front end. This makes VolvoÂ’s tiny EV feel more playful and agile while cornering, especially with the well-weighted steering – not to mention the fun-to-handle squircle wheel.