1998 Volvo C70 Base Coupe 2-door 2.3l on 2040-cars

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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

2015 Volvo XC90 mule spotted testing in the snow

The Volvo XC90 was a big step for the Swedish automaker in 2003, but the midsize crossover has changed very little since its introduction. All that's about to change as Volvo starts its initial development on the 2015 XC90, which we see for the first time in these spy shots showing a cobbled-together XC70.
Like the current XC90, the next-generation model will be both longer and wider than the XC70 - judging by the modifications made to this mule's body - which will continue to allow Volvo's flagship crossover and provide three rows of seating. The next XC90 will ride on a new platform that will eventually make up around two-thirds of all Volvo sales, called the Scalable Product Architecture (SPA).
Our shooter managed to find out the registration number for this mule, which indicated that it was powered by a five-cylinder diesel, but we expect the automaker to start stepping away from its current powertrains with a big push toward smaller engines courtesy of the new Volvo Engine Architecture (VEA). Rumor has it that the future engine lineup for the XC90 will rely heavily on turbocharged four-cylinder engines and eight-speed automatic transmissions, which will likely eliminate or lessen some of the current mills available like a straight-six or V8.

Volvo to test 100 self-driving cars on Swedish roads [w/video]

Autonomous vehicles are increasingly being tested on public roads around the globe, including Nissan in Japan and Google here in the US, and now Volvo is preparing to test its own self-driving cars on the streets of Sweden. In conjunction with the state government, Volvo's Drive Me project kicks off next year, starting with the development of customer research and infrastructure technology before setting 100 self-driving cars loose on the streets of Gothenburg in 2017.
These 100 cars will be in the hands of customers, and the tests will help Volvo and the Swedish government track varying aspects of self-driving cars including economic benefits, consumer confidence, traffic flow and passenger safety. The technology being developed by Volvo uses not only on-board radar and sensors but also map data gathered from the cloud, and it controls all driving systems including the brakes, throttle and steering. Drivers can engage and disengage the car's autonomous drive mode by pushing a button on the steering wheel, and the technology will also allow for a self-parking feature.
While the cars shown in this demo are S60 models, the test vehicles will be based on Volvo's upcoming Scalable Product Architecture (SPA), which underpins future models like the next-gen Volvo XC90. Scroll down for a video and press release marking the announcement.