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Volvo eying return to 100k US sales to ensure dealer profitability

Struggling Volvo may be on a verge of a renaissance thanks to the forthcoming completion of its lauded concept car trilogy, new Drive-E engine family and much-discussed SPA modular platform. Its nascent renewal is mostly being financed by $11-billion in funding from its Chinese parent company, Geely, and if it all goes right, Volvo hopes to sell 100,000 cars a year in the States by 2016. That milestone is vital, because it would ensure Volvo's US dealer network is profitable, according to Volvo CEO Håkan Samuelsson.
In a new Ward's Auto story, Samuelsson notes that his company is launching a slate of fresh products in the coming years, including the new-to-the-US V60 wagon and mid-cycle updates for its S60 sedan and XC60 crossover. But the most important new vehicle will be the recently spied XC90 that is expected to be unveiled just before the end of this year. Samuelsson is also looking at future vehicles for the US, including replacements for the S80 and V70. The V40 is also planned for the US, but not until the next generation, according to the Volvo CEO.
Of course, it's going to take a lot to reach 100,000 US sales in three years. Volvo sold just 61,233 units here in 2013, and according to WardsAuto, Volvo hasn't sold 100,000 cars in the US since 2007. To reach its goal, Volvo's stateside business will need to grow sales by about 40 percent.

5 thoughts about the 2024 Volvo C40 Recharge

BIRMINGHAM, Mich. -- The Volvo C40 Recharge is a quirky yet elegant little hatch with a lot to talk about. Along with the XC40, it’s the first rear-wheel-drive Volvo since the 1990s. The cabin blends Google power with Scandinavian simplicity. I think the C40 looks like an early crossover from the ‘80s. So yes, I have thoughts. Five of them. The design reminds me of the AMC Eagle Stay with me here. Am I the only one who thinks this looks like an AMC Eagle? ItÂ’s the big wheels — these diamond-cut silver and black rollers measure 20 inches — and the silhouette. A slightly lifted hatchback is a crossover these days, but it shares some of the quirkiness and car-like quality of the Eagle, which could be considered an early crossover. Tenuous design connections aside, the slab front end, LED headlights and prominent Volvo emblem conjure the requisite premium feel. It does look the part of an EV, which is a natural vibe for Volvos in general. They exude quirky sophistication layered over Scandinavian minimalism and sensibility. Not your flavor of vodka? You may have heard the Dodge Charger is now an electric vehicle. I had an odd charging experience With a few minutes to kill on a Saturday morning, I pulled into a ChargePoint station to try to grab some bonus miles. I didnÂ’t have much time, but the ChargePoint chargers were literally across the street from where I was going. Might as well be plugged into one if IÂ’m going to sit in the parking lot, drink coffee and read Autoblog on my phone. Alas, the driver screen read “initializing charging” but never consummated the charge. I unplugged and re-plugged. No dice. ChargePoint charged me $2 for the pleasure of hooking up my car and not charging for five minutes. Like I said, I was just killing time and didnÂ’t absolutely need the juice, so away I went. I try to make a point of charging EVs on public infrastructure for each test car, and the results are uneven. This C40 had been recently charged, so I tend to think it was just a ‘bad handshakeÂ’ between the car and the charger, which seems to be common for EV owners. I suppose it could have been user error, too. In these situations thereÂ’s a tendency to assign blame. IÂ’m not. IÂ’m just saying it didnÂ’t work. ItÂ’s a fun little thing to drive The single, rear-mounted motor delivers 248 horsepower and 310 pound-feet of torque.

Volvo S60 Polestar concept plays in the snow with Mercedes C63 AMG

Chris Harris took to a snowy stretch of tarmac to get a fingertips-on-the-wheel feel of the Volvo S60 Polestar concept. Harris says the turbocharged sedan with 508 horsepower and 424 pound-feet of torque - and a manual transmission - is "a study to see if Volvo can get back into the fast-car market." The Polestar S60 concept, one of which was already purchased for $300,000 by a private buyer, is still making the publicity rounds because even Volvo's Chinese owners realize that, as Harris says, "Volvo sold more cars because it made fast cars" like the old 850 T5 Wagon that stormed the British Touring Car Championship in the 1990s.
For reference, Harris compares the blue wonder to the Mercedes-Benz C63 AMG and its 487 hp and 442 lb-ft. The question is, were Volvo to get the price of a production version of the S60 Polestar to climb way down from its 200,000-pound sticker, could it be worthy competition to the established giants?
You can watch Harris divine the answer via a lot of drifting through the snow and a drag race in the video below.