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Volvo announces a move away from wagons and sedans as SUV fever spikes

Volvo will move away from station wagons and sedans as it pivots towards an electric-only lineup. While it won't abandon either body style, it hinted it will pare down its presence in both segments as it launches more crossovers. "We need less variants of sedans and wagons. We have a lot of wagons today, with the V60, the V90, the Cross Country, and the non-Cross Country, plus a lot of sedans big and small, long, and extra-long. We need to move from wagons and sedans. We will still have them in the future, but probably not as many," warned company boss Hakan Samuelsson in an interview with British magazine Autocar. He pointed out Volvo's sales mix is about 75% SUVs. Volvo's portfolio in 2021 includes two wagons, the V60 and the V90. Each one is available as a regular low-riding model, or as a Cross Country-branded high rider with all-wheel-drive and rugged styling cues. Selling wagons in 2021 is difficult, even for a brand like Volvo that's been closely associated with the body style for decades. American motorists fell out of love with the long-roof years ago, and Chinese drivers never liked them to begin with. Europeans still buy lifted wagons, but low-riding models are a tough sell, even in Volvo's home country of Sweden. Reading between the lines suggests non-Cross Country-badged models will be axed from the range in the coming years. As for sedans, Volvo has two: the S60 and the S90. It's not too far-fetched to speculate that at least one won't be replaced at the end of its life cycle. While nothing is official yet, and this is just a guess, our money is on the S90. High-riding vehicles are what the market wants in the 2020s, and Volvo (like everyone else) is following demand. It added a fourth model to its palette of crossovers and SUVs when it introduced the 2022 C40 Recharge, an electric soft-roader with XC40 underpinnings and a fastback-like roof line. Unverified rumors claim a flagship model tentatively called XC100 is on its way, and Samuelsson confirmed an entry-level crossover called either XC20 or C20 is currently under development. The model's architecture will come from China-based parent company Geely. Samuelsson explained the shift to an all-electric range will have a profound effect on Volvo's design language. First, a lot of its upcoming cars will be taller, because it's easier to pack a bulky battery pack into a crossover than into a sedan. Second, the firm's future design language will be more streamlined.

How does a massive Volvo truck compare to a Koenigsegg on a track?

Volvo Trucks thinks that its latest FH semi truck has a little sports car DNA mixed in with the ability to haul heavy loads thanks to its novel dual-clutch gearbox. And the company's marketing department certainly has an intriguing strategy to get the word out about the big rig's sporty traits. First, it staged a prank on an unsuspecting valet on the Italian Riviera, and now the FH has lined up a track battle around the Knutstorp racetrack against Sweden's ultimate supercar - a Koenigsegg One:1.
Fifth Gear host Tiff Needell takes the reins of the big Volvo and spends a little bit of time talking up its I-Shift Dual Clutch gearbox. However, the real fun is seeing the FH taking on the One:1. Of course, a head-to-head battle would hardly be fair against these extremely mismatched opponents. Instead, the challenge is for the 1,360-horsepower Koenigsegg to lap the track twice in the same time or less than the semi can do it once.
You just have to watch the video to see how if the big rig rises to the challenge. Also, scroll down to read Volvo Truck's press release touting the new gearbox, and check out the company's YouTube channel for more views of the race and a behind-the-scenes look.

Junkyard Gem: 1965 Volvo Amazon Wagon with a heartfelt goodbye

Volvo did reasonably well selling the homely PV444/544 in the United States beginning in the middle 1950s, and its better-looking successor first appeared on our shores as a 1960 model. That was the Amazon, which was available here through 1968. Today's Junkyard Gem is one of those cars, found in a Northern California self-service yard recently. The Amazon name wasn't used on these cars in North America (they were given 122S badging here), but everybody uses the home-market name for these cars by this time. The engine is Volvo's reliable 1.8-liter pushrod straight-four, rated at 115 horsepower and 112 pound-feet. The transmission is a four-speed manual. I've found quite a few discarded Amazons during my junkyard travels, as these are rugged cars that have long inspired powerful affection from their owners. This one was so beloved that its final owner penned a farewell note to its flank before sending it on its final tow-truck ride to Pick-n-Pull. The car saved at least two lives, though it would have been nice to get more details here. The car that did it all! It was in rough shape by the time of its retirement, with the top-down rust you see on California cars that live near the Pacific and its salt spray. Junkyard shoppers had purchased most of the interior and trim components by the time I arrived. The replacement for the Amazon was the 140, which arrived in the United States as a 1968 model and later evolved into the 200 Series. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Turns you into a Swedish rally driver! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Volvos are built so well that they last an average of 11 years in Sweden. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The best Amazon commercials are in Swedish, of course.