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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Volvo EX90 SUV will have interior radar system to detect kids, pets

Volvo has introduced a number of important safety features in its vehicles throughout the years including the first three-point seatbelt back in 1959. But now the company has developed something a bit more techy with what it's calling the world's first interior radar system for cars.  Set to debut on its upcoming flagship EX90 electric SUV, Volvo's new radar system is designed to monitor both the cabin and trunk of a vehicle in order to prevent the car from being locked while anyone is still inside. The idea is to guard against situations where pets or children may be inadvertently trapped inside a car on a hot day, with the car surfacing reminders if it recognizes that there are still occupants inside when being locked. Additionally, the car's climate control can also be set to stay on if a passenger is detected, further lowering the risk of heatstroke.  While the thought of leaving a pet or child inside a car on a hot day is unimaginable to most people, it can happen to anyone. In its press release, Volvo cited statistics from the U.S. where more than 900 children have tragically died due to hyperthermia since 1998.  Volvo's senior technical specialist for injury prevention Lotta Jakobsson says, “No one chooses to be distracted or tired, but we know it can happen. WeÂ’re all human and distraction is a fact of life. With the help of cutting edge technology, weÂ’ll support you when youÂ’re not at your best and help you avoid leaving family members or pets behind by accident.” In order to cover as much of the inside of the EX90 as possible, Volvo says it will use multiple radars positioned in the car's overhead console, roof-mounted reading lamps and in the trunk that can detect "sub-millimeter" movements. Unfortunately, we won't get a more detailed idea of how Volvo's new interior radar system really works until the EX90 is officially revealed on November 9th. But given that the new feature will come standard on the company's forthcoming EV (where allowed by regulation), we're hoping to see similar systems become basic equipment on more cars and makes in the future. 

Volvo to finally replace XC90 in 2014

There's not a whole lot of life left in the current Volvo XC90, but it seems a replacement is on the way. According to What Car?, Volvo will launch its new flagship crossover sometime in 2014, riding on an all new platform that will eventually underpin several models in the company's range.
According to Volvo boss Hakan Samuelsson, this new architecture will eventually underpin the next-generation S60, V70, S80 and XC60, all of which will be getting mid-cycle enhancements over the next year. In speaking to What Car?, Samuelsson said that Volvo would not try to follow the paths set by BMW and Mercedes-Benz, instead focusing on "safety, elegant design and user-friendly functionality" for its next round of new cars.
The new XC90 will remain a seven-passenger vehicle and will be powered by a range of four-cylinder engines. Volvo will soon be dropping the five- and six-cylinder powertrains from its lineup.