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Trade war tactics: How Volvo will land a cheap Chinese EV on U.S. shores

A made-in-China electric vehicle will hit U.S. dealers this summer offering power and efficiency similar to the Tesla Model Y, the world's best-selling EV, but for about $8,000 less. The EX30 from Volvo Cars, the Swedish luxury brand owned by China's Geely, foreshadows the fierce competitive threat U.S. automakers could face from Chinese EV manufacturers that have surged far ahead of global rivals, especially on affordability. The $35,000 window sticker of Volvo's compact SUV hits a sweet spot in the U.S. market, where most buyers cannot afford most EVs. The competitive price reflects an unusual combination of Geely's China-specific cost advantages and Volvo's ability to skirt U.S. tariffs on Chinese cars because it also has U.S. manufacturing operations, according to interviews with four sources familiar with Volvo and Geely strategy and several U.S. trade policy experts. Chinese EV makers can undercut global competitors largely because of the nation's domination of battery minerals mining and refining, as well as its long-standing commitment to EV development, including heavy government subsidies. In addition, Geely has slashed manufacturing costs by merging supply chains and sharing platforms and parts with Volvo and other Geely brands, according to two senior Geely managers, who spoke on condition of anonymity because they are not authorized to speak publicly. Despite its aggressive price, Volvo is targeting hefty profit margins on the EX30 of between 15% and 20% globally, said a third Geely source. China's EV dominance will be on display this week at the nation's premier auto show in Beijing. In the China market, the world's largest, dozens of domestic EV brands are fighting it out in a price war while foreign automakers have steadily lost market share. The intense competition has driven China's biggest EV makers, led by BYD, to accelerate exporting of EVs that can capture higher prices and profits in less competitive overseas markets. The EX30 will be among only a handful of China-made cars sold in the United States, none of them from Chinese brands. Vehicles from China currently face a 27.5% tariff and increasingly strident calls for higher trade barriers from U.S. automakers and their political allies. But Volvo is eligible for tariff refunds under a law that awards them to firms with U.S. manufacturing operations — such as VolvoÂ’s South Carolina plant — that also export similar products, according to U.S.

2021 Volvo XC40 Review | What's new, pricing, where it's made, pictures

Most subcompact luxury models feel a bit like cheap knockoffs of their bigger, pricier brand mates. The 2021 Volvo XC40, by contrast, is a break from the Volvo norm in a good way. It rides on a different platform from other Volvos, resulting in a small SUV that's a bit more playful to drive, but still possessing the solid, refined feeling one expects from the brand. Its design is more utilitarian and youthful, eschewing luxury materials like chrome and wood in favor of elements like contrasting roofs and more vibrant colors (you can get orange carpet!). Importantly, it's also one of the larger, more versatile vehicles in the segment and provides more features for the money. Basically, it's a desirable vehicle to buy on its own merits in a segment that often feels like you got it cause you couldn't afford something pricier.   And for 2021, it stands out from the crowd even more thanks to the addition of the XC40 Recharge all-electric model. Admittedly, its 208-mile range and overall efficiency are modest, but there are so few alternatives that it still merits consideration, especially for those who intend to stay closer to home. What's new for 2021? The XC40 gets some minor feature content changes, but the big news is the addition of the XC40 Recharge all-electric model (it was supposed to arrive last year). Besides its powertrain, the Recharge gets subtle styling differences and the same Android Automotive tech interface found in the Polestar 2. What's the XC40 interior and in-car technology like? Volvo’s interiors are very tidy and architectural in terms of design, and the XC40 is no exception even if its specific design diverges from the 60 and 90 series norm. ItÂ’s pleasingly simple, using nice materials, comfort and conservative modernism as its foundation. Leather is even standard, though we would like to see an alternative provided, such as the beautiful woven textiles found in Volvos' other cars. Besides its design, one of the ways the XC40 differs from its siblings (and indeed its competitors as well) is its clever center console design. It features numerous large, grippy bins to store, secure and charge devices, plus useful cupholders and a sizable under-armrest bin. There's even a little compartment specifically designed to act as a garbage can. Clearly lots of care and thought went into the XC40. ThereÂ’s a lot of tech baked right in, too, from the standard vertically oriented infotainment screen to the digital instrument panel.

Recharge Wrap-up: 10-year sentence for biodiesel fraudsters, overhead fast charging EV buses in Luxembourg

Toyota will use addressable TV advertising to target potential Prius Prime customers. By choosing to advertise in households with specific attributes, Toyota hopes to grab the attention of buyers who "see their vehicle as an extension of their consumption of advanced technology," according to Toyota Motors Sales media manager Lisa McQueen. The ad depicts a person who is skeptical of various inventions throughout history until he finds himself inside the Prius Prime. Hyundai has also used addressable TV ads for its Genesis brand. Read more at Automotive News. Two Florida men have each been sentenced to over 10 years in prison for biodiesel credit fraud. Thomas Davanzo and Robert Fedyna of Gen-X Energy Group and its subsidiary Southern Resources and Commodities were convicted of buying fuel that had already been sold with Renewable Identification Numbers, then fraudulently claiming more credits on that fuel. The scheme raked in more than $46 million, mostly in selling the fraudulent credits. Critics of the Renewable Fuel Standard point to incidents like this as a reason to oppose the program. Read more from Reuters. Volvo electric buses in Luxembourg will use Heliox Fast Charge systems. Public transport operator Sales-Lentz has ordered three of the Heliox systems that will charge the buses using pantograph (overhead wire) contacts. The chargers will be placed at end-of-route stops for opportunistic charging of the transport agency's four Volvo 7900 electric buses. The 450-kW, Wi-Fi-enabled OppCharge system automatically connects the charger to contact plates on the roofs of the vehicles, charging them in three to six minutes. Read more at Green Car Congress. Related Gallery 2017 Toyota Prius Prime Advanced View 35 Photos News Source: Automotive News, Reuters, Green Car CongressImage Credit: Volvo Buses Government/Legal Green Marketing/Advertising Toyota Volvo Biodiesel Technology Electric recharge wrapup