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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Jaguar XF S Sportbrake vs. Volvo V90 R-Design: A sporty wagon comparison

We had both a XF Sportbrake S and a V90 T6 AWD R-Design come through the office recently, and since they're really close competitors – both fairly large wagons, both luxury vehicles, both have sporting pretenses, and both feature all-wheel-drive. And in the case of our test cars, they're equipped very similarly, but at divergent price points. Is the Jaguar worth the premium? Let's take a closer look. The Jaguar is only available in the top-level S trim, which brings many features, as well as all-wheel-drive and a 380-horsepower supercharged 3.0-liter V6. The final price listed for our Jaguar was a heady $84,815, up from a base price of $71,445. That's thanks to a bunch of options: the $360 black trim package, the $565 metallic paint, the $1,020 20-inch wheels, the $3,495 driver assistance package, $3,265 technology package, $1,805 comfort and convenience package, and $2,860 premium interior package. View 22 Photos The Volvo is available in a variety of configurations. In fact, you can have a V90 R-Design for as little as $50,945, but you'll be making do with the front-wheel-drive T5 model that has just a 250-horsepower turbocharged four-cyinder. To match the Jaguar's feature set and to nearly match its performance, you need to go with the T6 with all-wheel-drive. In addition to powering all four wheels, it also adds the 316-horsepower twin-charged four-cylinder. The engine and drivetrain add about $6,000 to the T5's price tag. The rest of our V90's price increase was made up by a lot of options, including a Convenience Package for $1,900 that came with heated washer nozzles, a surround view camera, grocery bag holder, HomeLink, a compass, and automatic parallel parking. Other options included the upholstered instrument panel and sun shade for $1,150, metallic paint for $595, heads-up display for $900, built-in child seat for $500, carbon fiber trim for $800, Bowers and Wilkens sound system for $3,200, heated steering wheel for $300, rear air suspension for $1,200, 20-inch wheels with summer tires for $300, and the destination charge. All told, it cost $68,290, which is close to the base price of the Jaguar, but a whole lot less than the Jag's as-tested price, making the Volvo a great value. Interior and Technology But value isn't the only reason to buy a car, especially a luxury car. You want it to feel luxurious.

Editors' Picks March 2024: Refreshed Acura TLX, the Mazda CX-90 and more

This month, a wide variety of body styles and powertrain propositions earn Editors' Picks status. The brand-new Mazda CX-90 has impressed us in many forms, but that comes as no surprise. The Tonale from Alfa may not be a super-hot performance SUV like the Stelvio Quadrifoglio, but it's still captured our love. And for those wishing to remain lower to the ground, the V60/V60 Cross Country bring style to the limited pie that is the wagon market. Lastly, Acura updates its TLX, and the package only gets better. In case you missed previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. You'll find the entire list of Editors' Picks at this link here, which we keep updated as cars are either added or dropped from the list. The vehicles youÂ’ll find below consist of every car we rated in March that earned an EditorsÂ’ Pick. 2024 Mazda CX-90 2024 Mazda CX-90 PHEV Premium Plus View 70 Photos Quick take: The driver's three-row SUV. Enthusiasts who need space should seek out the CX-90. It translates Mazda's enthusiast DNA into a people hauler. Score: 8 What it competes with: Honda Pilot, Kia Telluride, Jeep Grand Cherokee L, Chevy Traverse, Subaru Ascent, Ford Explorer, Toyota Highlander, Mazda CX-9, Kia Sorento, Buick Enclave, Nissan Pathfinder, VW Atlas Pros: Lovely to drive inline-six; premium interior; will make you forget you're driving a family hauler Cons: Limited third-row and cargo space for the segment; PHEV is rough around the edges From the editors: News Editor Joel Stocksdale — "With excellent driving dynamics, classy interiors, strong powertrains and good value, the CX-90 should be high on anyone's shopping list, whether they're looking at mainstream or upscale brands. It's a strong competitor in a big field. The available interiors put it on par with some real upscale brands. It's not perfect, but it's very good, and it's a good sign for future Mazdas." Road Test Editor Zac Palmer — "There's little doubt that the CX-90 is the affordable three-row SUV for enthusiasts, and I think the inline-six is likely your best bet.